超市商品管理及货架陈列管理英文文献翻译 第5页
1 commodity manages the headquarters commodity sale management summary
The goods exhibition management is the commodity sale management important content, thus to the commodity sale management overall analysis is necessary. Commodity sale management including new product introduction, unsolvable commodity elimination, camp promotion plan as well as goods exhibition management.
1.1 goods exhibitions management analyzes (一)
Goods exhibition management goal analysis: The commodity sale volume expansion is the goods exhibition management basic goal. Concrete arrival of shipment exhibition, must realize the best commodity to put on best goods. Thus, the goods optimization management basic principle is the commodity goods area proportion assignment and the market share tallies.
Looks at the association China standard type supermarket from the commodity sale management evolution the goods exhibition management: In the association China supermarket developing process, gradually realized the unification purchase, the unification has carried on the unsolvable commodity the elimination, unified OK Camp the promotion plan. At present, the decision-making strata already realized the unification goods exhibition management to the vital role which promoted to sell. Looking from the association China supermarket commodity sale management evolution that strengthens the goods exhibition management to become inevitably. The Hong Kong Exchange shop practice indicated that, the headquarters strengthen the growth which the goods exhibition management truly energy band sells.
Looks at the association China standard type supermarket goods exhibition management from the different industry condition goods exhibition management: Greatly sells the field because quantity few, scale big, the commodity variety are many, a goods exhibition plenary powers is responsible by the clerk to be allowed to realize the unification to manage and to 毕业论文
http://www.751com.cntype supermarket goods exhibition management present situation:
A present goods management voluntarily is responsible by the gate shop. Take four even shops as the example, makes up the goods acts according to the POS machine memory by the shopkeeper and the assistant the same day sale information as well as the stock information, will make tomorrow based on the experience to make up the goods type and the quantity decision. The headquarters clerk does not manage a gate shop goods exhibition, the region management occupies the time which changes to the clothing of the new season to the gate shop makes up the goods variety and a goods exhibition gives the instruction comment. Carries on in at present in the category management, the headquarters have carried on the adjustment to some big as for example woman health things goods exhibitions, but this kind of partial adjustment obviously is unable to achieve whole most superior, is also possible in the concrete execution and the gate shop has the conflict. The gate shop tube tallies the question which in an exhibition appears: The gate shop marketing analysis ability is insufficient; the commodity exhibition has the enormous subjectivity, especially displays in the new product exhibition. Is unable to unify the implementation decision-making strata the strategic intention, thus even if various shop achieves the optimization, the company whole optimization still with difficulty achieved. Daily makes up the goods and the exhibition frequently receives the non- rational factor like supplier complimentary gift the influence, realizes the single gate shop optimization with difficulty.
"Whether should tally the frame by the clerk tube" reply:
(1) The headquarters will strengthen the goods exhibition management to become the association China standard type supermarket next development the necessity.
(2) However, under the present condition, cannot imitate greatly sells the field the goods exhibition management pattern.
(3) Gradually is transiting to plenary powers is responsible for the goods exhibition management by the clerk in the process, must have a transition the management pattern.
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