超市商品管理及货架陈列管理英文文献翻译 第6页
2 associations China supermarket sale management
2.1 daily necessities classification of goods coordination management way theoretical analysis
The gate shop tube tallies an exhibition and the clerk tube tallies an exhibition respectively to have the superior inferiority. The commodity classification is by no means carries on to the existing commodity big kind redefines, but is respectively manages the classification of goods based on the gate shop and the clerk to a goods exhibition which the superior inferiority in the under standing defines. According to the above analysis, we proposed one feasible classified way, soon the daily necessities commodity divides into the new product, the strategic commodity, the seasonal commodity and other is stable.
The new product definition is explicit, namely association China before has not carried on the sale, newly introduces by the clerk, in three months trial sales time commodity.
The seasonal commodity definition is explicit, namely only then has the massive customers in some season, and has the stronger effectiveness for a period of time commodity. Needs the clerk to be clear about according to the existing commodity formulates the concrete variety and carries on the adjustment along with the new product introduction and the carry-over item elimination.
Other is stable refers namely besides the camp promotion commodity, the new product, the strategic commodity and the seasonal commodity, sells the commodity in the standard type supermarket.
Strategic commodity being clear about is the classification of goods key, carries on the induction to it to have to unify the association China supermarket developmental strategy, carries on the stipulation and the adjustment by the decision-making strata which carries on along with the association China's development continues. The strategic commodity manifests the association China supe本文来自辣|文论文网rmarket long-term developmental strategy intention, is the association China supermarket is valuable, the nitrogen, the other people is unable simply to imitate with the substitution ability is the association China supermarket core competitive ability external performance. At present said that, united the Chinese supermarket to be allowed to develop for the strategic commodity the fresh commodity, and decides the sign product and the import product since birth. These commodities will be the future association China carrying on industry condition competition and the powerful weapon which competes with other companies, therefore, the strategic commodity should three types goods center carry on the choice in this, growth prominent, the gross profit rate will be high, the difference superiority obvious commodity will be a first choice. Along with the association China Company’s development, the strategic commodity adjustment also is essential. Moreover, when carries on the strategic commodity choice, organization's guarantee will be indispensable. The suggestion coordinates by general manager, manages the group by the commodity which the headquarters various departments leader and the clerk is composed to formulate the strategic inventory, and is responsible for the individual commodity by the routine group the adjustment.
2.2 classifications of goods coordination management way general remarks
At present the association China Shanghai's straight barrack gate shop achieved more than 300, receive the management scope the limit, directly manages gate shop all commodities by the clerk the exhibition is not impossible; Also may see by the above analysis, the clerk plenary powers will take over control tallies will be to the gate shop resources, including will be familiar, the sales information accurate two big resources waste to the customer. But, if complete loyal lies by the gate shop tube to be able to appear: When camp promotion unified plan is easy to appear the contradiction; In new product 毕业论文
http://www.751com.cncharacteristic.
The administrative action is composed by two processes, policy-making formulation and policy-making execution, in implementation, notice able region function. In strengthens the region analysis ability as well asunder the management ability premise, unifies the region strength in daily necessities goods management is also is possibly necessary.
Based on the above understanding, we proposed carries on the management based on a daily necessities classification of goods coordination management pattern antithetical couplet China's goods exhibition.
(1) Camp promotion commodity goods exhibition management - clerk
Regarding the clerk in the camp promotion commodity goods exhibition management, the content which he manages is: The camp promotion commodity locates platoon surface position and size, after that row of surface position and size adjustment. Its corresponding policy-maker is: The marketing department coordinates the clerk to be responsible for the camp promotion commodity a goods exhibition, there giant has the nimble right which adjusts in the definition scope. Its execution and inspector general: The gate shop carries out clerk’s decision, the region administrative office supervises the gate shop execution and the feedback execution situation and the sales situation.
(2) Various commodities big kind of goods resource distribution proportion - clerk
Regarding the clerk in various commodities big kind of goods resource distribution proportion, he corresponds the management the content is: After deduction camp promotion commodity assignment goods resources, formulates various commodities big kind of institute to occupy a goods resources the proportion and the adjustment. Its policy-maker: The clerk is responsible for the camp promotion commodity a goods exhibition, the region has in the definition scope the nimble adjustment right. Its execution and inspector general: The gate shop carries out clerk's decision, the region administer active office supervises the gate shop execution and the feedback execution situation and the sales situation.
(3) New product goods exhibition management - clerk
Regarding the clerk in the new product goods exhibition management, the content which he manages is: Enters platoon surface position and size which the association China company is stylish locates, after that certain platoons surface position and size
上一页 [1] [2] [3] [4] [5] [6] [7] 下一页
超市商品管理及货架陈列管理英文文献翻译 第6页下载如图片无法显示或论文不完整，请联系qq752018766
