超市商品管理及货架陈列管理英文文献翻译 第7页
adjustment. Its policy-maker: The clerk plenary powers is responsible for its introduction a new product goods exhibition. Its execution and inspector general: The gate shop carries out clerk's decision, there giant administrative office supervises the gate shop execution and the feedback execution situation and the sales situation
(4) Strategic commodity goods ex本文来自辣/文论文网hibition management - clerk
Regarding the clerk in the strategic commodity goods exhibition management, the content which he manages is: Formulates commodity concrete variety which the strategic commodity includes, locates platoon surface position and size, as well as after that adjustment. Its policy-maker: General manager coordinates formulates the strategic commodity variety, the clerk is responsible for the strategic commodity goods exhibition management. Its execution and inspector general: The gate shop carries out clerk's decision, there giant administrative office supervises the gate shop execution and the feedback execution situation and the sales situation.
(5) Seasonal commodity goods exhibition management – clerk
Regarding the clerk in the seasonal commodity goods exhibition management, the content which he manages is: The seasonal commodity includes the commodity concrete variety, locates platoon surface position and size. Its policy-maker: The clerk is responsible to formulate the seasonal commodity variety as well as to make the plan to a seasonal commodity goods exhibition. Its execution and inspect to general: The gate shop carries out clerk's decision, the regional initiative office supervises the gate shop execution and the feedback execution situation and the sales situation.
(6) Other stable goods management - gate shops
Regarding the gate shop in other stable commodities goods exhibition management, the content which it manages is: Besides the above commodity other commodities carry on the big kind of division, decided locates platoon surface position and size as well as after that row of surface position and size adjustment. Its policy-maker: In other stable aspects, the item front door shop relative clerk says has a bigger superiority, therefore other stable goods exhibition management carried on the great kind of proportional distribution after the clerk to be possible still to manage by the gate shop. Unceasingly strengthens in the headquarters ability in the situation, may further realize the centralization. Its performer: Gate shop execution.
2.3 based on classification of goods coordination management way execution
Step one: Gate shop goods resources classification
Because the clerk is impossible regularly to carry on a daily necessities goods management to the gate shop, carries on the classification to each shop goods resources is coordinates the management the necessity. The goods resources classification involves the factor has two, one is goods the region which locates in the gate shop, if with speaking of sells in the shop entrance in the quoin naturally is different; Two is a goods space, regarding generally uses high is 165cm goods said, according to the person the convenient degree which watches the custom and takes, may be built on stilts the goods divides into on, center, the next three kind of different grades. Center-section is the gold position, was easily seen by the person and takes, the upside striking is easy to direct, the lower segment position is worse. To two factors which involve scary on the analysis, may manufacture some gate shop goods resources two dimensional plot, and which kind of goods resources defines it to belong to, therefore, divides into a goods resources, center, misses three kinds, if really has essential may further subdivide. Moreover, because the association China standard type supermarket has many branch stores, their size not one, shape respectively different, thus has the necessity to carry on the definition to each gate shop goods resources one by one.
Step two: Camp promotion commodity goods exhibition management –clerk
In the Shanghai area various regions consumer's difference is not in the extremely obvious situation, large-scale camp promotion should basically maintain consistently. At the same time, consider reassumed one's post the opposite sex still to exist, middle and small scale camp promotion should look after each region, for region certain flexible right. Therefore, after marketing department formulation large-scale camp promotion, should assist the clerk to produce the camp promotion commodity goods resource distribution proportion on lower limit, the region recombination this region gate shop and consumer's characteristic, specifically formulates various shop goods resource distribution proportion. When plan camp promotion should consider fully uses the gate shop a goods resources, including piles the pile, specially puts up, the turn plate and so on, therefore, various shop these resources collections of information will be camp promotion commodity g本文来自辣文*论文网oods exhibition management important constituents. Passable gets married the shop to report a way collection gate shop not full use goods resources which really observes with the region unifies, and guaranteed through the suitable drive way. For example, when some promotion promotes sales the commodity in association China supermarket goods exhibition managements:
1st, the marketing department preparation centers on some subject to carry out time of large-scale promotion. Arranges the promotion after the system the commodity combination to inform the clerk.
2nd, the clerk and the marketing department consults various battalion promotion commodity goods resource distribution proportion on lower limit, and the determination the commodity which replaces, negotiates the good transaction condition毕业论文
http://www.751com.cnthe shop goods resources situation, and according to this region consumer's characteristic, formulates various shop camp promotion commodity goods resource distribution proportion in the scope which the clerk formulates, the transmission gate shop execution.
5th, the region in this promotion period regular collection camp promotion commodity in this local sale situation, after the analysis carries on the adjustment to the formulation proportion.
6th, clerk in this promotion period regular (is longer than region)collects the camp promotion commodity in this local sale situation, collects various shop the sales data and carries on the analysis, carries on the proportional control based on the sales situation.
After 7th, the promotion had ended, a ground-to-air goods resources carries on the adjustment.
Step three: Commodity big kind of goods resource distribution proportion making
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