药品FLASH广告片设计与制作 摘要:随着网络的迅速发展和网页、网站技术的日益深入,互联网的世界也越来越丰富多彩。不论是游戏、广告还是MV,绝大多数都采用了Flash技术。
纵观当今社会,越来越多的病症有了对应的药品,基于此数量繁多的药品时常让人摸不着头脑,该用什么药,该如何用药成了个问题。对于一款注射用的抗生素类药,没有许多的途径来了解并知道这款药品的作用及疗效。于是,我便想通过制作这样一部FLASH的药品广告来向人们推广并宣传这款药品,让这款疗效出众的药品能让广大群众所了解并得到很好的使用。制作这个广告我是用一个短片和一个长片来实现的,短片集中所有的力度为介绍这款药品的作用与疗效,长片利用的一生动的故事情节来说明这款药是如何为人们去病还健的。在制作这两个短片的过程中,不仅仅使用了flash软件,还用到了字幕特效软件本文来自辣%文-论'文.网,毕业论文 www.751com.cn 加7位QQ324~9114找原文“SWiSHmax”,粒子特效软件“幻影粒子 3”录音软件“Cool Edit Pro 2”在flash软件中,运用到了运动补间动画、形状补间动画、遮罩动画等动画技术,由于是第一次接触Flash,制作过程中遇到了许多问题,但是通过查询各种资料以及在老师的帮助下,大多数问题还是得到了解决。
本论文介绍了这部药品广告的制作用意,制作思路,制作过程及遇到的问题。
关键词: 倍赛他;FLASH广告;Flash CS5.5;短片;长片
Design and production of “beisaita”pharmaceutical commercials
Abstract: With the deepening of the rapid development of the network and web site technology, the world of the Internet more and more colorful. Games, advertising, or MV, the vast majority are using Flash technology.
In today's society, more and more diseases with corresponding medicines, often confusing variety of drugs based on this number, what drugs, this medication has become a problem. For an inject able antibiotic medicines, there are many ways to understand and know this role and efficacy of the drugs. So, I would like to label by making such a FLASH drug advertising to promote and publicize this pharmaceutical to The efficacy superior drugs make the masses understand and use. Clip concentrated all efforts to introduce this role and efficacy of drugs, a long piece use vivid story of how this drug for people to make this ad is a short video clip and a long piece disease also Kin. In the process of the production of two short films, not just use flash software, also used in the subtitle effects software SWiSHmax particle effects software Mirage particles "recording software Cool Edit Pro 2" flash software use to animation, motion tweening shape tweening, mask animation technology, is the first time contact with Flash, encountered in the process of making a lot of problems, but still access a variety of information, as well as the teacher's help, most of the problems been resolved.
This paper introduces the production of intent for this drug advertising, the production of ideas, the production process and the problems encountered.
Keywords: beisaita; Flash ads; Flash CS5.5; Short; Long
目录
摘要 i
Abstract i
目录 iii
1 绪论 1
1.1 本课题的目的和意义 1
1.2 国内外研究现状与水平以及发展趋势 1
2 Flash广告的概述 4
2.1 FLASH的发展历程 4
2.2 FLASH的发展前景 5
2.3 FLASH广告的特点 7
2.4 FLASH药品广告的优势与劣势 8
3 药品广告的设计过程 9
3.1 药品广告设计思路 9
3.2 药品广告实现的工具 9
3.3 药品广告短片的实现 12
3.3.1 元件的制作 12
3.3.2 场景的制作编辑 17
3.4 药品广告长片的实现 21
3.4.1 元件的制作 21
3.4.2 库元件的使用与管理 26
3.4.3 场景的制作编辑 27
3.4.4 声音的导入与编辑 29
3.4.5 代码在本片中实现的特效 31
4 结论 34
4.1 药品广告制作中遇到的问题 34
4.2 个人心得总结 34
致谢 36
参考文献 37,3465
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