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蓄电池公司营销策略研究+SWOT分析+现状及存在问题 第3页

更新时间:2011-7-20:  来源:毕业论文
摘    要
    据调查显示,目前,我国的电池产业已具有相当的规模。在一次性电池领域,我国的产量已超过了美国和日本,居全球第一。中国是全球电池生产量最大的国家,2009年,我国电池总产量约390亿只,超过全球电池总产量的一半,其中,一次电池360亿只,锌锰电池约347亿只(其中碱性锌锰电池近70亿只),普通锌锰电池超过一次电池总产量的3/4。 
本文通过对保定风帆蓄电池公司的市场情况进行深入的调查研究,结合统计数据以及现阶段的宏观经济和政策环境,以“数据图表”的形式,对公司2005-2009年的发展状况进行了全面的总结叙述,内容涉及蓄电池的国内外发展概况、市场规模、市场集中度、竞争格局、渠道、进出口状况、重电子行业等,同时分析了全球金融危机的经济背景和原文请找腾讯32491.14我国扩大内需促进发展的国家政策对风帆蓄电池公司的发展影响,并对2010年以及未来3-5年风帆蓄电池的发展趋势进行了深层次、多角度的分析。
      分析保定风帆蓄电池公司的营销策略,有助于公司准确了解自身优势和不足,把握蓄电池行业未来几年的发展动向,给企业经营决策提供重要参考依据。

关键词:铅酸蓄电池;新能源;技术创新;名牌战略
Research on Marketing Strateqies of Baoding Sailing Battery Compang
Abstract
According to the survey, at present, China's battery industry has a considerable scale. In the field of disposable batteries, our production has surpassed the United States and Japan, ranking first in the world. China is the world's largest battery manufacturing countries, in 2009, China's battery production is about 39 billion, more than half of global battery production, of which 36 billion a battery, zinc-manganese batteries is about 34.7 billion (including alkaline zinc manganese batteries nearly 7 billion), more than one battery ordinary zinc-manganese battery output 3 / 4.
Based on the Baoding Sailing battery's depth market research, combined with statistical data and current macroeconomic and policy environment in order to "data graphics" in the form of the company's development 2005-2009 conducted a comprehensive summary narrative, covering the battery at Home and Abroad, market size, market concentration, Jing Zheng pattern, channels, Jin Chukou Zhuangkuang, heavy electronics industry Deng, Tong Shi analysis of the global financial crisis, economic Beijing and Woguo Kuodaneixu development State Sailing battery company policies on development impact, and in 2010, and the next 3-5 years Sailing battery development trend of deep-level, multi-angle analysis.
      Analysis of Baoding Sailing battery company's marketing strategy to help companies to accurately understand their own strengths and weaknesses, grasp the battery industry, the development trend of the next few years, to an important business decision-making reference 

Keywords:Lead-acid batteries;New Energy;Technology Innovation;Brand Strategy

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