Alliances can help companies get a product to market faster. One company may partner with another company with research and development expertise. Or, companies that are working in the same area of product development may pool their resources to complete a better product faster. Some products cross different fields making it important to find partners in the different industries needed. For example, a computer company might partner with a telecommunications company on a phone product with computer capabilities.
Mutual Benefit
Alliances usually take place because one firm has something that another wants and jointly they can create opportunities for all parties involved. For example, a small company may offer a service but may need help in getting the word out about that service. The small company may partner with a well known company that offers a similar service or even a different one. This type of alliance may only be needed for a short period of time. A company may develop a self improvement product or service and may need to generate leads. The company may be aware that companies like Stephen Covey’s CoveyLink.com or Donald Trump’s TrumpUniversity.com attract people interested in self improvement. The smaller company may align themselves with these giants in self improvement to be positioned to target a large audience without having to build that list on its own. The larger company may benefit by being able to offer another product that someone else created giving customers another reason to visit the company website.本文来自辣.文~论^文·网原文请找腾讯324,9114
Problem Solving
Sometimes alliances are formed to solve the joint problems that groups of companies share. For example, small manufacturers in the U.S. may form an alliance to address manufacturing competition from China. The companies in this type of alliance may work together to share ideas or even partner by trying to open up facilities overseas where appropriate. These companies could coalesce to identify joint purchasing opportunities or determine how they might lobby the government as a group to receive assistance. Similarly, technology vendors may form an alliance to ensure that technology is developed around open standards to ensure that products are compatible. If companies make a product that is far ahead of the competition but not compatible with the hardware, software and equipment that customers currently own, the advanced products are not very useful. The technology cemetery is loaded with very advanced but proprietary hardware and software that ended up failing because of the lack of interoperability and compliance with other products in use.
VB俄罗斯方块课程设计报告+源代码Alliance Organization
A non-profit organization called the Quoted Companies Alliance advocates for small companies listed in the United Kingdom (Binham, 2006). Companies might join an alliance like this to have a unified voice to represent their interests. Alliance groups like this one will only be successful as long as they stay in touch with the real needs of their membership. Pietras and Stormer (2001) give examples of strategic business alliances including “contracts, limited partnerships, general partnerships, or corporate joint ventures, or may take less formal forms, such as a referral network.” Alliances are relationships between companies for mutual benefit.
Management of Alliances
The management of alliances starts at the very beginning of the relationship. Before the alliance is formalized, there is a need to do a great deal of planning and due diligence. Parties involved in the alliance will likely also exchange information, financial and otherwise, as part of the vetting process. There may be a need to sign nondisclosure agreements depending on the depth of the relationship and what internal information will be shared. Each party must manage and analyze information and manage the deployment of resources.
Alliances work when each side is able to get a result of value. Managing strategic alliances requires continual monitoring of the relationship to determine whether or not it is still effective. Collecting data on the cost of the alliance is also a factor in understanding if the alliance is useful. Evaluation at regular intervals will help the parties determine if the relationship should continue and if so, in what way. Keeping abreast of business activity in the industry and region can provide clues on which companies are engaging in strategic alliances and which companies may be ripe for that type of relationship.本文来自辣.文~论^文·网原文请找腾讯32491.14
The Value of Alliances
Time can cost companies money. The time it takes to develop products and services, the time it takes to train employees and the time it takes to acquire and convince customers to buy are all expensive. The value of an alliance can be the cost savings associated with time and catapulting a company into the next phase of development.
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