报纸在突发事件中的新闻策划研究 摘 要：我国正逐步进入突发事件的高发期，如何运用新闻策划挖掘突发事件中蕴含的巨大新闻价值，是报纸在竞争激烈的新媒体传播时代脱颖而出的一次契机。本文在分析报纸突发事件报道优劣势的基础上提出了辣条扬长避短的新闻策划思路，如培养积极主动接近信息的意识、以生动的版面设计再现鲜活的新闻现场、有效利用版面资源呈现多层次新闻事实、运用新媒体与受众进行实时互动、策划社会公益活动树立人文品牌形象等，以期帮助报纸做好突发事件的报道，为突发事件的有序传播提供意见和参考。
关键词：报纸；突发事件；新闻策划
Newspaper Planning in the Emergency
Abstract: Our country is gradually entering the emergency period. How to use news planning to dig up the huge news values that emergency contains is a opportunity for newspaper to turn the corner in the competitive era of new media. In this paper, I put forward six measures for newspaper to foster strengths and circumvent weaknesses on the basis of analyzing the disadvantages and advantages of the newspaper. Train the consciousness of approaching information actively. Reappear lively news scene with vivid layout designing. Present multi-levels news facts by using layout resources effectively. Make interaction with audience timely by new media. Set humanistic brand image by planning public interest activities. The intention of this paper is to help newspaper make the better emergency planning which could provide advice and reference for information dissemination in emergency.
Key Words: newspaper; emergency; planning
目 录
摘 要 1
Abstract 1
一、突发事件的特征与新闻策划 2
（一）突发事件的特征 2
（二）突发事件报道的策划原则 3
二、报纸在发展中积淀的优势 4
（一）品牌权威性强 4
（二）见长于深度报道 4
三、报纸的突发事件报道劣势分析 5
（一）时效性差 5
（二）信息获取面窄 5
（三）现场感不足 6
（四）版面容量有限 6
（五）传播范围较小 7
（辣）互动性差、反馈不及时 8
四、报纸应以新闻策划扬长避短 8
（一）培养积极主动接近信息的意识 8
（二）以生动的版面设计再现鲜活的新闻现场 9
（三）有效利用版面资源呈现多层次新闻事实 10
（四）借助新媒体传播本媒体新闻 11
（五）运用新媒体与受众进行实时互动 11
（辣）策划社会公益活动树立人文品牌形象 12
五、当前报纸突发事件新闻策划中应注意的问题 12
（一）坚守媒体的社会责任 12
（二）对于非本地突发事件的报道资源投入应理性 13
参考文献 15，3039