网络版面语言的舆论引导功能重要性 摘 要：版面语言在信息传播方面起着重要作用，网页的版面语言作为网络的“网眼”是影响受众、引导舆论的关键因素。论文阐述了网络版面的特点、内涵及运用现状，从正负两方面深入分析了网络版面语言在舆论引导方面的功能和表现，并就网络版面语言在舆论引导方面存在的不足和问题提出了一些可行性的改进策略，如加强网络管理、提高网编素质和能力、建立实名制“舆论平台”、有效发挥网络版面语言的隐性舆论引导功能等，以加强和完善网络版面语言的舆论引导功能。
关键词：网络版面语言；舆论引导功能；特征
The analysis of public opinion’s guiding function of the network layout language
Abstract: Abstract:The network layout language plays an important role in the broadcast of information, as the “eyes” of the website ,the network layout language is the key factor that affects the audience and guides the public opinion.This thesis expounded the characteristics,the connotation and the status of the network layout language from two aspects of positive and negative ,So that it can make a deep analysis of its guiding function of public opinion and put forward some feasible improvement strategies such as strengthen the management of the network, improve network coding quality and the ability to establish the real-name system, "public opinion platform", effective network layout language implicit function of public opinion, which aiming at its shortcoming and problems in opinion guiding to promote and perfect the public opinion guiding function of the network layout language.
Key Words: The network layout language；guiding function of public opinion；Characteristics
目 录
摘 要 1
Abstract 1
一、网络版面语言的特征分析 2
（一）网络版面语言的内涵 2
（二）网络版面语言的特征分析 3
二、网络版面语言的舆论引导功能 5
（一）网络版面语言的正面舆论引导功能 5
（二）网络版面语言的负面舆论引导功能 8
三、如何改善网络版面语言的舆论引导功能 10
（一）加强网络管理 10
（二）提高网编素质和能力 10
（三）建立实名制“舆论平台” 11
（四）有效发挥网络版面语言的隐性舆论引导功能 11
参考文献 12,3037