微时代政府官员媒介素养探析 摘 要：当前，随着社会经济的高速发展和大众传播媒介技术的普及，我国以网络为代表的各种舆论平台越来越开放，微时代随之而来。其中，与政府和官员有关的话题更能成为最受关注和最易引起争议的热点，这不禁对政府官员的媒介素养有了进一步的要求。笔者根据近几年一些政府官员面对媒体的表现，具体分析了微时代环境下政府官员所展现出的媒介素养。针对目前大多数政府官员缺乏媒介素养的现象，分析其潜在原因，并就提高政府官员的媒介素养提出建议，使政府官员在面对微时代媒介时能够积极应对。
关键词：微时代；政府官员；媒介素养
Analysis of Government Officials’ media Literacy in the Micro-era Environment
Abstract：At present, with the rapid development of the social economy and the mass media technology to the public, our various public opinion platforms represented by network become more and more open, and micro-era follows. Among them, the topics that are related with the government and officials become the most talked about and most controversial hot spots, which can not help but producing further requirements to media literacy of government officials. Based on the performance some government officials facing to media in recent years, the author has a detailed analysis of government officials under the micro-environment of the times show media literacy. As for the phenomenon that most of the government officials are lack of media literacy, the author analyses the potential reasons and gives some advice of improving the media literacy of them ,which can help the government officials actively respond to the face of the micro-era media.
Key Words：micro-era; government officials; media literacy
目 录
摘 要 1
Abstract 1
一、微时代政府官员面对媒介时的表现 3
（一）善用媒体赢得好评 3
（二）言行雷人丑态尽显 3
二、微时代政府官员缺乏媒介素养的原因 4
（一）党性修养欠缺以及宗旨意识薄弱 4
（二）微环境下政府官员媒介素养“无意识” 5
（三）对高科技媒介“低水平满足” 5
三、善做“媒体官员”——实现媒介与政府的双赢 6
（一）强化执政理念及加强党性修养 6
（二）运用现代媒介发声 7
（三）建立对媒介批判的反应模式 7
（四）有效地利用传媒终身学习 8
参考文献 8，3104