从《拉呱》看我国地方电视台民生新闻节目的过度娱乐化
摘 要:近年来,在电视传媒商业化运作中,地方电视台民生新闻节目发展迅猛,但出现了过度娱乐化现象。文章以齐鲁电视台的《拉呱》节目为切口,阐述了《拉呱》节目中过度娱乐化的表现,并从节目市场、自身、受众三方面对其产生原因进行分析,由此对如何克服地方电视台民生新闻节目过度娱乐化提出建议,可以从加强对电视媒介的管理、提高电视媒体人员素质、正确引导受众价值观等方面进行改进,旨在促进地方电视台民生新闻节目良性发展。
关键词:《拉呱》;地方电视台;民生新闻节目;过度娱乐化
From Chit-chat to Analyze the Excessive-entertainment Problem of Local Livelihood News Program
Abstract: In recent years, because of the TV Medias enhancing the commercial operation, the local livelihood news program develops rapidly, but also with the excessive-entertainment phenomenon. The thesis takes Chit-Chat program in Qilu TV Chanel as a sample to explain the excessive-entertainment appearance, and further analyzes it generating reason form three aspects including the program itself, media market and audiences. And then, I offer the according suggestions of enhancing the supervision to TV media, correctly directing the audiences and improving the professionals’ quality, in order to promote the local livelihood news program develop healthily.
Key Words: Chit-Chat; local television; livelihood news programs; excessive entertainment
目 录
摘 要 1
Abstract 1
一、《拉呱》节目过度娱乐化的表现 2
(一)标题运用过度夸张 2
(二)播报方式戏说化 3
(三)新闻内容庸俗化 3
(四)过度追求表演化 5
二、《拉呱》节目过度娱乐化产生的原因分析 5
(一)市场因素:过度追求经济利益 5
(二)自身因素:职业道德的缺失 5
(三)受众因素:过度追求趣味性 7
三、克服地方电视台民生新闻节目过度娱乐化的思考 7
(一)加强对电视媒介的管理 8
(二)提高电视媒体人员素质 9
(三)正确引导受众的价值观 10
参考文献 11,3296