会展展览业论文参考文献及英文文献翻译 第4页
1 Introduction
Since reform and open policy has been adopted, our exhibition industry has increased at an average rate of 20 percent per year and currently, it has grown into a rising sun industry. This industry plays a major role in many fields such as trading, technology exchange, information communication, economy cooperation and so on. An expert named Ren Xingzhou said, at the beginning of new century, that the development of our exhibition economy was confronted with new background. On the one hand, our development will step into another phase with the implementation of the tenth five-year plan. During this phase, advance, in hi-tech, development of IT industry and expansion of national and international trade will put forward more severe request to exhibition economy. On the other hand, as China will enter WTO soon, the barrier to service trade will be canceled and our open pace be expedited, our exhibition industry will face more direct and furious competition and for this reason, our exhibition will join the international convention more soon. Under this situation, our毕业论文
http://www.751com.cn/, the most important thing is to promote continuous and healthy development of exhibition economy.
This paper probes into how to combine e-commerce with the exhibition industry effectively. It is divided into two parts: Part I explains why virtual exhibition cannot replace real exhibition, and Part II describes that exhibition industry can apply to e-commerce comprehensively and effectively from three aspects: exhibition guild, exhibition organizer and exhibitor.
2 Part I. Will virtual exhibition replace real exhibition?
With the development of network economy, e-commerce plays an important role on new economy stage as the key part of network economy. For the time being some online exhibitions emerge. Although they have not grown up and are not consummate, they show their comparative advantages such as low cost, high efficiency, continuance of exhibition time, increase of business opportunity, roominess for exhibit, universality of audience, timely feedback, automatic statistics and evaluation. Many people have doubted that traditional exhibition can exist in the tide of e-commerce.
According to the author, it is unnecessary. Online exhibition is developing fast, but it has born limitations such as: confine of the scale of exhibit (for example, some particular operations like spinning machine should be watched with one’s own eyes), uncertainty of audience, warp of information statistics, difficulty of effective communication (you cannot sense the atmosphere of the exhibition exhibit, clients and competitors all round. So online exhibition will not threaten the real exhibition and it cannot replace the face to face communication. Exhibitors can face consumers and competitors directly on the exhibition. They can catch the market information and trend and compute the relevant market data immediately. All this will act as the reference when the enterprise makes decisions.
It is reported that sale online and online exhibition business grow very quickly. But the exhibition industry expands against this. According to the statistics from German trade exhibition association, the exhibitors of 2000 German trade exhibition increased 3 percent, therein, foreign exhibitors increased by 4.5 percent. As for show area, 2000 German trade exhibition occupied 70,000,000 m2, with an increase of 3 percent when compared with the previous year. Germany’s exhibition hall is still expanding. The incremental exhibition area increased by 2 percent. Statistically it is shown that the total budget of German exhibitors for the 2001-2002 exhibitions is nearly 270 billion DM, average cost is 43.9 DM, an increase of an 14 percent when compared with the previous year. After particularly analyzing the rising trend of professional exhibition and industry distribution, we find that IT industry grows most
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