房地产营销管理英文文献及翻译 第6页
3 Present situations and problem analysis
This chapter we attempt through to have the correlation problem from the different market participation main body angle discussion the factor, thus for provides the solution to make the reference. But mainly is connected regarding the market marketing theory application by the government the control section and enterprise's market marketing department. They looked the question the angle is dissimilar, simultaneously saw the question also is dissimilar, the question which needs to solve and solves the question method to be different. Under, we through different angle discussion question cause.
3.1 Looks at the question from the real estate market superintendent'sangle the cause
Since the vacant room question is the new question which our country has appeared in recent years, is our country housing distribution system changes the market supplies by the national supplies in the process to appear. The vacant room question mainly has following several aspects to cause: 1st, the property developer does not pay great attention to the product quality to create the product not to be able to realize the ancestors demand function. It had the possibility is the enterprise neglects the quality surveillance to create, also possibly was the property development enterprise has not been able to consider in the product development plan and the design stage the real estate future the development will create product function lag. 2nd,the house price excessively is high is the residential biggest complaint, this also is the real estate unsal aable primary factor. Now the real estate price excessively is high, seriously has surpassed our country burgher economy bearing capacity. 本文来自辣^文*论~文|网 expense ability was very low. Although our country upscale real estate market development speed certainly has not slowed down in recent years sign, but, excessively is high as the market strut main body or dinary consumer's purchase desire because of the house price but cannot obtain the realization. 3rd, the real estate construction high speed development, our country now the real estate investment speed-up every year above 25%, has not formed the formidable purchase market in our country time, the fast development has surpassed our country resident's economy bearing capacity. Like this formed the to tall quantity supply to be sufficient, expends the ability lag the situation. For example, the Beijing last year vacant room quantity was530,000 square meters, but had the quite partial Beijing resident housing area to be lower than 10 square meters. Will solve this part of residents' accommodation to be able the effective solution vacant room question. 4th, all previous years accumulate vacant room. Freezes three feet non- first to be cold, our country vacant room question is not the nearly 12 years only then appears. Beijing in 2001 the commodity apartment vacant situation looked that, the vacant time 3year within commodity apartment has approximately composed 9 tenths. Increases the vacant room becomes the prominent question, the government has not put out the explicit manner solution vacant question. The relative our country countryside, the market economy is not certainly developed, but, because the people are according to must construct the room according to the ability even if has part of old room to appear vacant, but to our country overall economy influence really micro.毕业论文
http://www.751com.cn3.2 Looks at the question from the property developer angle the cause
Property developer sales difficult question, this is the same question which very many developers meets. Its major effect factor has following several points:
1、 the real estate product itself quality question, the real estate quality question appears the sales difficult primary factor. In some developers does not pay great attention to own product the quality ,thought when appears sells the motionless time so long as 12 drops big kings can change the course of events. The real estate product quality low factor mainly has the property developer not to take with the government control section work not to arrive creates.
2、the property developer sales rhythm has not grasped. Very many developers in order to cater to consumer's demand usually to be able an all fixed price, so long as has the appropriate buyer to be able to provide the housing, when reconciles time appeared some its elf quality is not the too good unit sells motionless, but reconciles the time the building sales income usually is the property developer profit is at, this causes the project later period the sale to fall to the difficult position.
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