2.1.1 Acronym and Initialism
Acronyms and initialisms are abbreviations that are formed using the initial components in a phrase or name. Some new words are formed from the first letters of a series of word. They are pronounced as single words, as in NATO (North Atlantic Treaty Organization) and UNESCO (the United Nations Educational, Social, and Cultural Organization). Words of this kind are called acronyms. Some new words are composed of the first letters of a series of words and pronounced by saying each letter e.g., CD (compact disk), VIP (very important person) and WTO (World Trade Organization). These kinds of words are called initialisms.
Brand examples: “BMW”, “IBM”
Bayerische Motoren Werke (BMW), (English: Bavarian Motor Works) is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the “MINI” brand, and is the parent company of Rolls-Royce Motor Cars. “BMW” produces motorcycles under BMW Motorrad and Husqvarna brands. “BMW” is known for its performance and luxury vehicles.
International Business Machines, abbreviated “IBM”, is a multinational computer, technology and IT consulting corporation head-quartered in Armonk, North Castle, New York, United States. “IBM” is the world's largest technology company and the second most valuable by global brand. “IBM” is one of the few information technology companies with a continuous history dating back to the 19th century.
2.1.2 Backronym本文来自辣'文~论-文.网
A backronym or bacronym is a phrase constructed after the fact to make an existing word or words into an acronym. Backronyms may be invented with serious or humorous intent, or may be a type of false or folk etymology. The definition of it is the same as an acronym, except that the words were chosen to fit the letters.
An acronym is a word derived from the initial letters of a phrase: For example, the word radar comes from “Radio Detection and Ranging.” By contrast, a backronym is constructed by taking an existing word already in common usage, and creating a new phrase using the letters in the word as the initial letters of the words in the phrase. For example, “God = Good Orderly Direction”. A backronym, like an acronym, is not always a pronounceable word, such as DVD (an initialism) and SOS (a representation of the emergency signal used in Morse code).
Brand examples: “KFC”, “VW”, “Marlboro”毕业论文http://www.751com.cn
“KFC Corporation”, or “KFC”, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky. “KFC” has been a brand and operating segment, called a “concept”, of Yum!
“Volkswagen” (often abbreviated to “VW”) is an automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Volkswagen means “people's car” in German. Its current tagline or slogan is “Das Auto” (in English “The Car”). Its previous German tagline was “Aus Liebe zum Automobil”, which translates to: Out of Love for the Car, or, For Love of the Automobile, as translated by VW in other languages.
“Marlboro” is abbreviated from “Man Always Remembers Love Because Of Romantic Only” which is a famous brand of cigarette.
Fig.1 the logo of “I-Find”
From the two characteristics presented above, I have designed my original brand through them. The brand is named “I-Find”. “I-Find” is a brand of a fashion magazine, especially for females. I use the features of acronym and backronym, “Find” means “fashion I need & demand”.