绿色营销的现状问题及对策研究外文文献及翻译 第5页
3.2 Changes in the production and operation concepts, cultivate green enterprise culture.
That the traditional concept of the natural resources required for human beings is inexhaustible. Many enterprises to focus on short-term economic benefits and disregard of environmental effects. This is not the case, the green marketing investment in the business environment should be included as a cost value of green products, thus be compared to operate the same types of non-green products and higher profits. Therefore, there must be a radical change in the production and operation concepts, we should fully understand the increase in input not unnecessary burden on enterprises, but an 原文请找腾讯752018766辣-文^论,文.网
http://www.751com.cn marketing concept, we should pay attention to nurturing green enterprise culture. Green enterprise culture refers to the corporate culture into a philosophy of environmental protection, green awareness throughout the business activities, The entire process of enterprise culture. Green nurturing corporate culture, we must focus on the corporate staff green education and training, efforts to ensure that all employees understand that the cause of environmental protection is the benefits the present success in the noble cause of future generations to environmental responsibility, environmental protection are engaged in the production and management activities are integrated meet consumer demand for green pursued on the basis of profitability.
3.3 Vigorously promoting clean production, enhance the quality of green management.
Green products is entrusted with the people eliminate pollution victims, return to the good wishes, marked enterprises in the field of environmental protection actions and the results obtained. Development of green products is not only conducive to the sustainable development of mankind, but also directly boost the competitiveness of enterprises, enterprises in the international competition of the ages and defensive weapon.
Green products is the product of cleaner production. Promoted clean production, we must implement a comprehensive quality management green. Concrete can be summarized as "5 R" principles : One (Research) that the emphasis on the enterprise's environmental countermeasures research. Second, to reduce consumption (Reduse), or the "three wastes" governance, reduce or eliminate hazardous waste emissions. Third Cycle (Recycle), the waste products recycling, recycling. 4 is further development (Rediscover), or change to green ordinary commodity. 5 protection (Reserve), the strengthening of the staff and the public's environmental missionary, actively participate in improving the environment in the community, set green enterprises a good image. Moreover, we must also establish a green accounting and green auditing system, so as to determine the precise resource consumption and environmental impact of the cost as well as the operation of the existing enterprises to make an overall assessment of the sustainable development of enterprises seeking scientific basis for decision-making.
3.4 Set green marketing mix concept, the implementation of the enterprise marketing portfolio strategy innovation
Enterprises must establish the concept of green marketing, on the basis of the product, packaging, pricing, distribution, marketing and sales services on all aspects of implementing green principles consistently, and science portfolio to be used. To grasp a green product development, using green packaging, three green to formulate reasonable prices to select four green distribution channels, 5 to launch green marketing. In short, enterprises should make flexible use of green marketing mix, green products and green packaging, the price of green, green corridors, Green marketing and green marketing services to meet the integration. Only in this way can we ensure that the increasing demand for green, green marketing eternal youth.
3.5 Strengthen the government's macro-control functions, ensure that the green marketing the healthy and orderly development
To promote enterprise marketing and ecological environment in the development and promotion of enterprise and effective implementation of green marketing, The government should strengthen macro-control function. First, we must further improve and perfect green regulations. Second, it is necessary to truly protect the environment and maintaining the ecological balance in the national economy and social development plan, the resource accounting system and their integration into national economic accounting system. Three is to build green industries and green products administrative institutions, environmental protection and ecological balance to a unified centralized management. Fourth, perfect green incentives policy, earnestly implement the "three wastes" comprehensive utilization of industrial enterprises and preferential policies for environmental protection. green enterprises can enjoy tax exemptions, preferential loans, accelerated depreciation, Greenpeace issued bonds, and so on. Fifth, we must also strengthen the payment of a "green signs," Green marketing and management, crack down on fake and green products, green products and to ensure the industry healthy and orderly development.
4 World Green Marketing Development Trend
If civilization is a green eco-coordinates, then green marketing is its flashing bright spots as a response to the green marketing concept of ecological civilization. Earth is the universe's only human to survive the planet. Community marked the history of the development of civilization, human beings on this planet has experienced a hunting civilization mining, 原文请找腾讯752018766辣-文^论,文.网http://www.751com.cn . Social and ecological systems, human social groups and living environment of organic combination is a natural evolution of the ecosystem and the inevitable result of the highest form. In natural ecosystems advocates a balance of focus and demands respect for human nature, to protect the natural and understand the natural law, conform to the laws of nature; advocate treat natural, only human nature itself as the one, asked mankind and nature in harmony, prosperity. In the ecosystem, social development dimension of time is past, present and future aspects of development reunification, with continuity, which is the horizontal coordinates; social development in the dimension of space, humans and nature, people and society, The overall three people reunification, the relevance of this is the vertical axis of coordinates. The horizontal dimension of time and space dimensions of the vertical intersection is ecological coordinates - green civilization. And Green Marketing is one of its bright spots. Green consumption is sustainable consumption. Human development is the model of a consumption patterns.
Historic change, or even for human modes of production and the way of thinking is a change. From this point of view, from the Green Marketing of green consumption, fully consistent with sustainable human development. fully consistent with the principle of survival of human-human and the natural world to live in peace and prosperity上一页 [1] [2] [3] [4] [5]
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