体育营销外文文献及翻译 第5页
Consumer acceptance of the culture, which can fundamentally accept your brand. NBA like the United States or British soccer have gone far beyond the scope of the event, Movement has become a country as a whole rave activities. "NBA is a systematic system, and entertainment, contests, star any one industry factors contained in the perfect appearance in front of you. "said al. Nike and now Featured on the basketball culture. American high school league is the NBA preparatory classes, and Nike in China held a national high school tournament has been conducted by the fourth year. This year Nike launched the "concept of alliances," which proposes to do Youth Culture (youth culture). Xu Ying said : "there is only one basketball championship Youth and Culture can be a lot of the championship. can smash the bail forcefully is the best, the best cartoon, it can also be the most dazzled the cheerleaders, ... we started on a platform, built, We decided to start the promotion of culture. Only the ability to influence culture, take root. This year, we implemented the 'Warriors Union', and want to tell the kids, not to have its own style, it still needs a coalition behind you, help you refueling cheering for you to write the article, painting posters. In Shijiazhuang, Hebei, a player has organized more than 1,000, Online received 5,000 votes. Only by identifying with a culture that would have a very large effect. "
In an interview with the Shanghai headquarters, I happened to see Amy in the public relations department of the high school students read a pair of league activities of a planning program, although naive, But seriously. Nike staff said that they, the children of the street to interview, they said that Nike really understand them. Here, we see the brand in a genuine impact on children, In their very deeply when it laid brand with the brand, to the extent that affect their lives.
In addition, the production of Nike take a virtual strategy, all the products are not manufactured by ourselves, it is all outsourced to other manufacturers processing. All company personnel, material, and financial resources together and focus into product design and marketing, and cultivate the product design and marketing capabilities.
The advantages of virtual enterprise "with the greatest organization to achieve the greatest empowerment." An enterprise's own limited resources, limited function of the organizational structure to achieve a market strategy and the formation of the virtual enterprise, each member of which only serve as a functional part of the structure through information networks, support a virtual enterprise according to the spatial distribution of production and the establishment of the complex logistic support, This structure of the enterprises and the traditional organizational structure, it has a larger structural cost advantage, which has greatly enhanced the competitiveness of enterprises. 原文请找腾讯752018766辣-文^论^文.网
http://www.751com.cnVirtual production, Nike, Inc., will design drawings to the manufacturer, Let them strictly in accordance with the drawings for the production style, and later by Nike OEM and product marketing through the company's network of product sales away. This model fully realized the advantages of complementary role. Nike companies of this strategy, saving a great deal of investment in production equipment and the acquisition cost, to the production and processing of products outsourced to Southeast Asia and other places of many enterprises in developing countries, using cheap local labor, great save labor costs, this is Nike sports shoes has been
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