Example:
Poor: trade show
Better: three promotional items to showcase at our next trade show
Poor: new software
Better: beefing up our messaging capabilities
Poor: meeting
Better: meeting to discuss summer vacation schedules
Poor: quarterly result
Better: third quarter sales up15%
2) The body
After the identification elements in the header, a salutation starts the body, the actual text of the message. The body is always separated from the header 毕业论文http://www.751com.cnby a blank line. When composing the body, be sure to use reader-friendly editing techniques. You have to make sure that your intended font features, such as boldface and italics will be compatible with the recipient’s computer and e-mail system.
More e-mail messages are less than three paragraphs in length and fit into the first screen. If the message is too large, it would be better to write a short covering letter and have the details in an attachment.
2.1.2 Linguistic Features
E-mails used in different discourse communities reveal different level of informality. Figure 1 shows the style flexibility continuum in written communication. Personal correspondence and legal documents are the polar extremes of informality and formality while correspondence in academic and business communities varies along a continuum from informal to formal. Even used in the same business discourse community, different media including letters, faxes, telexes and e-mails also vary in terms of formality. Among them, commercial e-mails tend to be more informal.
Informal ＜ ＞ Formal
Personal
e-mails/letters Academic
letters Commercial
e-mails Telexes
faxes Business
Letters/faxes
Legal
documents
Fig.1 The style flexibility continuum in written communication
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