正式与非正式商务英语信函的语言差异 第3页

1.2 Language Style of Business Correspondence本文来自!辣$文%论&文~网原文请找腾讯324'9114
Business correspondence is different from the personal correspondence. Therefore we need to grasp its language style correctly. They are written for information exchange. As we know, the most effective letter should be easy to read and easy to understand. We should bear in mind a point that business letters play an important role in the development of friendly business relationships. Generally speaking, we call them seven “C” principles: courtesy, consideration, clarity, completeness, conciseness, concreteness and correctness. 小学生创新精神的培养

1.2.1 Courtesy
Courtesy means to show sincere politeness, heartfelt respect, considerate understanding, thoughtful appreciation, honest friendship and in your letters. Try your best to avoid using the impolite and unpleasant phrases. Let the readers feel your respect. You have to grasp the right tone before writing. In your letter, you should convince the reader with your firm stance but still let them feel your kindness. The proper tone will let the reader feel warm and keep them interested. Reply the letter in time is courtesy. Even if you do not think the recipient is right, you should still respond politely and tactfully.

Example:
(a) We are sorry that you misunderstood us.
(b) We are sorry that we did not make ourselves clear.

Those sentences are saying the same meaning, but A’s tone is blaming the other side. B’s tone is bearing the duty actively. The difference between those is in the expression. The reader will get a very different mood from them.
Through the comparison of the example, we should grasp the principle of courtesy.

Poor: You did not enclose the price lists in your letter.
Better: The price lists were not enclosed in your letter.

Poor: We must refuse your offer.
Better: We regret that we are unable to accept your offer.

1.2.2 Consideration  数学与应用数学英文文献及翻译-勾股定理
The consideration principle, it requires the writer to use “You-attitude”, not “We-attitude”. Try to put yourself in his or her place to give consideration to his or her wishes, demands, interests and difficulties. In order to impress your readers with goodwill, the contents of your letter must be the well-connected to communicate your message. The best effect is a letter that achieves its purpose while refraining from harming business relationship or friendship. Even if you receive an impolite or unfriendly letter, do not reply the writer with a mean tone. Use the positive tone as much as possible and try to avoid using negative tone. Here are some examples to experience the tone and attitude.

Example:本文来自!辣$文%论&文~网原文请找腾讯324-9114
Poor: We allow 3 percent discount (We-attitude)
Better: You earn 3 percent discount (You-attitude)

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正式与非正式商务英语信函的语言差异 第3页下载如图片无法显示或论文不完整，请联系qq752018766