微电影的公映前期视觉宣传推广 摘 要
微电影，即微型电影，又称微影。微电影是指专门运用在各种新媒体平台上播放的、适合在移动状态和短时休闲状态下观看的、具有完整策划和系统制作体系支持的具有完整故事情节的“微（超短）时”（30秒－300秒）放映、“微周期制作（1－7天或数周）”和“微（超小）规模投资”的视频（“类”电影）短片，内容融合了幽默搞怪、时尚潮流、公益教育、商业定制等主题，可以单独成篇，也可系列成剧。
因为微电影播放时间短，成本低，制作微电影的团队越来越多，但是微电影的播放仅限于优酷和土豆等这样的视频门户网站。微电影现在在网络上的呼声越来越高，比起大制作大成本的电影来说，更多年轻的对电影有抱负的电影人倾向于尝试拍摄微电影。但是对于微电影的宣传也仅限于网络，所以想要做对于直观的宣传难度就非常大了。给一个20分钟左右的视频做一套电影宣传，材料并不多，所以对于做海报以及很多介绍非常困难。还有缺少很多专业原片的素材，在取材上也是一个难点。
关键词：微电影 宣传 首映式
Abstract
Micromovies is mini-movie, another name is lithography. Micro-film is specially used in a variety of new media platforms play, suitable for viewing in mobile status and short-term leisure state, with complete planning and system production system supports a complete story "micro (ultra-short) (30 seconds -300 seconds) show, the micro-cycle production (1-7 days or weeks) and micro (ultra-small) scale investment "video (" Class "movie) Movie the contents blend of humor Funny fashion trends, public education, business custom theme, you can separate chapter, but also the series into a drama.
Because of the short playback time, low-cost production of micro-film, more and more teams make it, but the micro-movie playback is limited to this video portal Youku and Tudou. Micro-film is now increasing demands on the network, compared to the cost of the big production movies, young people aspiring filmmakers of the film tend to try to shoot micro-film. The micro film publicity is limited to the network, that’s why if I wanna do something for intuitive publicity became very difficult. Make a film promotion for a 20-minute video with limit material, it’s kind of difficult to do posters and many introduced. There are many professional original film material is missing, drawn also a difficulty.
Key Words: micro-movie, promotion, Premiere
目录
摘 要１
Abstract１
目录２
绪言５
1. 电影的公映前期视觉宣传课题的研究意义５
1.1 构思来源５
1.1.1 发现课题５
1.1.2 制作课题５
1.2 市场分析状况论６
1.2.1 微电影的内容及观看人群６
1.2.2 制作的难题６
1.3 解决难题６
1.3.1解决问题的思路６
1.3.2 解决方案6
1.4 希望达到的目标要求6
2. 具体制作过程7
2.1 视觉形象整体感的设计构想7
2.1.1 Logo的出现7
2.1.2整体颜色的控制7
2.1.3辅助形的设计7
2.2结构设计
2.2.1 包装的结构设计7
2.2.2 首映会DM的结构设计8
2.3 图文编排设计定位8
2.4 整体展示设计8
3. 整个作品的总结14
3.1 最终完成效果14
3.2 这次设计的遗憾16
3.2 整体结合17
结语19
致谢19
参考文献20,3542