节庆活动对小米手机的营销作用

摘要：一年一度让人为之疯狂的”双十一”购物狂欢节又一次拉开了帷幕，小米官方表示，此次小米手机全线产品将参与电商大战，11月11日零点起，在小米手机天猫旗舰店上，将有11万台小米手机3、11万台红米、11万台小米手机2S、5万台小米盒子开放购买。据悉，在双十一当天，小米手机天猫旗舰店全场手机配件最低7折起售，99元包邮，并将展开各种产品秒杀活动，对于米粉来说，这将是一场小米手机全线产品的盛宴，此前小米天猫商城旗舰店就已上线，但主要以手机配件销售为主。在正式发售第一个月内，迄今为止最快的手机小米手机3就已进行了三轮开放购买，共计30万台小米3售空。小米公司联合创始人副总裁黎万强表示，“小米的受关注度超乎了想像，为了满足更多市场需求，在十一月小米3产能将至百万级，届时可部分缓解供需矛盾，在双十一活动期间，小米手机首次全线产品最大量级投入，为保障双十一活动，小米提前在仓储、物流方面进行了充足准备，确保用户体验。”32473
毕业论文关键词：天猫;双十一；小米手机；
Festival activities of millet mobile phone marketing effect analysis
Abstract: the insane “ double eleven ” shopping Carnival once again opened the curtain, the official said millet, the millet phone line of products will be involved in the electricity supplier war, at 0:00 on November 11th onwards, on Millet phone Tmall flagship store, there will be 110000 units, 110000 units of red millet phone 3, millet phone 2S, 110000 50000 open purchase millet box. It is reported that in the double eleven day, millet phone Tmall flagship store to the mobile phone accessories sell a minimum 7 fold, 99 yuan shipping, and will launch a variety of products of spike activity, for millet fans, it is a product of millet phone line feast, previously millet Tmall flagship store was on the line, but mainly in mobile phone accessories sales oriented.In the first months launch, by far the fastest mobile phones millet 3 had three rounds of open purchase, has a total of 300000 sets of millet 3 sold out. Li Wanjiang millet company co-founder vice President, said "millet attention than the imagination, in order to meet the market demand, more millet in November 3 capacity to millions of level, which can ease the contradiction between supply and demand, in a double tenth during the activity, millet mobile phone for the first time after a product's largest scale of investment, to protect double tenth one activity, millet in warehousing, logistics well prepared in advance, to ensure that the user experience."
Key Words: , Tmall , double eleven, millet phone
目录
引言    1
一、绪论    2
（一）研究背景和意义    2
1. 课题的研究背景    2
2. 课题的研究意义    2
（二）研究的现状和发展趋势    3
1. 课题的研究现状    3
2. 课题的研究发展趋势    4
二、会展对企业公共关系作用分析的调查问卷    5
（一）调查方法    5
（二）数据分析方法    5
（三）样本分布    6
（四）分析报告    7
三、结论    25
    （一）．通过节庆文化活动推进社会主义核心价值观教育的方法和效果
    （二）．通过节庆文化活动加强社会主义核心价值观教育的探讨
四、小米手机在节庆营销活动中的作用分析    26
（一）节庆营销策略分析    26
（二）小米手机与节庆营销的结合    26
（三）小米手机的成功及发展建议    27 节庆活动对小米手机的营销作用:http://www.751com.cn/guanli/lunwen_29082.html