中文摘要随着建筑业的不断全球化和信息化,我国施工企业之间的竞争愈加激烈,这种竞争主要体现在建筑工程招投标活动中。本文就目前国内外对于招投标的研究现状，对影响建筑工程投标活动的因素进行了分析。以影响建筑工程投标的因素为中心，以帮助承包商提高投标中标率、获取最大利润为目的，对建筑工程投标的影响因素与投标策略进行了系统的分析。
本文从不同角度出发，深刻剖析投标前所应考虑的各方面影响投标最终结果的因素，并基于对各方面不同影响因素的分析，从而提出价格因素是最为核心部分的观点，并从人材机三种费用方面做出具体分析研究。36006
本文还结合前文所涉及的影响因素，提出相应的报价类型和策略并对其进行归纳总结。以达到不同的目的为前提，研究分析所采用的不同投标策略与报价技巧。
毕业论文关键词： 工程招投标；影响因素；投标策略；报价技巧
The analyzing of the influence factors and the bidding strategies of the construction project bidding
Chinese abstract
With the rapid development of Construction Industry’s globalization and information, the construction enterprises of China encounter more fierce competition, which is mainly manifested in the activities of bidding. According to the research status at home and abroad for the bidding, this article puts forward the existing influence factors of construction project bidding nowadays. This paper makes the factors influencing construction engineering bidding as the center, doing systematic analysis on the influence factors of construction engineering construction and bidding strategy, in order to help the contractor to improve bidding success rate and obtain the biggest profit.
This article embarks from the different angles, deeply analyze the different factors affect the final bidding results before bidding. Based on the analysis of all aspects of different influence factors, raising the price factor is the most central part of all points, and make a concrete analysis on the artificial cost、materials expenses and mechanical cost three aspects.
This article also combined with the above factors involved, come up with corresponding quotation type and strategy, then make generalization and summarization. Finally, this paper analyzes how to adopt different bidding strategy and quotation skills to achieve different purposes.
Key words :  construction project bidding； influence factors；bidding strategy；bidding techniques 
目录
1绪论   
1.1概述    4
1.1.1选题背景    4
1.1.2研究目的及意义    5
1.2国内外研究现状    6
1.2.1国外研究现状    6
1.2.2国内研究现状    6
1.2.3简要评论    8
1.3研究思路、方法与技术路线    8
1.3.1研究思路    8
1.3.2研究路线    8
1.4本章小结    9
2 建筑工程招投标的基本理论    9
2.1建筑工程招投标的概念    9
2.1.1建筑工程招投标的基本概念    9
2.1.2建筑工程招投标的目的    10
2.1.3建筑工程投标程序    10
2.1.4 建设项目实行招投标的意义    11
2.2建筑工程招投标的发展    11
2.2.1建筑工程招投标的历史发展    11
2.2.2建筑工程招投标发展的特点    12
2.3本章小结    13
3 建筑工程投标影响因素    14
3.1 发包商（业主）因素    14
3.1.1业主的信誉    14
3.1.2业主的经济实力    14 建筑工程投标影响因素及投标策略分析:http://www.751com.cn/guanli/lunwen_34271.html