摘要:本文主要以宝硕管材公司为例，分析宝硕管材公司营销现状，指出宝硕管材公司营销环境的战略性分析，确定外部环境和内部环境，指出战略性环境以及市场发展环境的不足。内部环境的分析，利用竞争优势和竞争劣势，重点探讨了优势、机遇、劣势和威胁现象。宝硕管材公司营销战略的选择，需要确定目标市场营销策略和市场营销组合策略。探讨购买行为结构，做好市场细分处理和市场的定位处理，合理的选择市场战略性分析。市场营销组合策略的探讨，确定营销组织应用和产品策略，探讨合理的价格策略和促销策略。宝硕管材公司保障策略的应用，加强工作管理，落实人文管理，做好后勤部门的有效管理，促进思想的应用和管理，尽可能的将团队执行力提高。50655

毕业论文关键词：企业生命周期  市场营销组合  市场细分  市场营销  市场定位

Analysis of the marketing strategy of Baoshuo company

Abstract: This paper mainly to Baoshuo company as an example, eh and Baoshuo company marketing situation, and points out that the strategic analysis of Baoshuo company marketing environment, to determine the external environment and internal environment, and points out the strategic environment and problems that the market environment for the development of. The analysis of the internal environment, combined with the competitive advantage and competitive disadvantage, focuses on the advantages, opportunities, disadvantages and threats. The marketing strategy of Baoshuo company selection, need to combine the target marketing strategy and marketing combination strategy. To explore the structure of purchase behavior, do a good job in market segmentation and market positioning, reasonable choice of market strategy analysis. Marketing mix strategy to determine the marketing organization application and product strategy, to explore a reasonable love strategy and promotion strategy. Baoshuo company security strategy applications, strengthening the management, implementation of human management, do a good job in the effective management of the logistics department, promote the application and management of thought, as far as possible to the implementation force of the team to improve.  

Key words: enterprise life cycle, marketing mix, market segmentation,  marketing,  market positioning  

目  录

一、 绪论 1

（一）研究背景和研究意义 1

（二）研究内容和研究方法 2

二、宝硕管材公司营销现状 3

（一）公司的概述 3

（二）市场营销现状 3

三、宝硕管材公司营销环境分析 6

（一）外部环境 6

（二）内部环境 8

（三）SWOT分析 10

四、宝硕管材公司的营销策略分析 13

（一）目标市场营销策略 13

（二）市场营销组合策略 17

（二）市场营销保障对策 20

五、总结与展望 22

（一）总结 22

（二）展望 24

参考文献 25

一、绪论

（一）研究背景和研究意义

1.研究背景