淘宝商家微博营销策略分析

摘要：自从微博产生之后，依赖他特殊的影响的能力快速普及到了各个角落，变成现如今相对于其他平台更流行与时尚的internet平台。越来越多的淘宝商家、店主和个人组织利用微博这个平台开展营销活动，微博营销越来越被大家接受成为最受欢迎的一种新的模式。淘宝商家可以利用微博营销这一重要手段来宣传品牌和处理、解决危机。淘宝商家利用这种这种新颖的工具，积极地与消费者进行互动，同时还会产生很多忠诚粉丝，依靠着饥饿营销的模式可以更好的进行营销活动。本文通过浪微博营销模式的发展历程及问题进行分析，从而提出相对应的解决方法与策略。50664

毕业论文关键词：淘宝商家微博策略

Micro-blog business Taobao marketing strategy analysis

Abstract:Since after the emergence of the micro-blogging, depend on his special effects of rapid spread to every corner, become now relative to other platforms is more popular and fashionable Internet platform. More and more Taobao merchants, owner of organizations and inpiduals use the micro-blogging platform to carry out marketing activities, micro-blogging marketing is more and more accepted to become the most popular a kind of new mode. Taobao merchants can use micro-blogging marketing, which is a important means to promote brands and processing, to resolve the crisis. This new marketing tool is used by Taobao business, using this platform can and consumers interact actively so as to achieve the purpose of advertising products, but also Will produce a lot of loyal fans, rely on hunger marketing modes can be better marketing activities. The development and problems of sina micro-blogging marketing mode analysis, thus put forward the corresponding solutions and strategies.

Key Words：Taobao business , Micro-blog, strategy

一、引言 1

（一）微博营销的定义 1

1.微博营销的定义 1

2.淘宝营销在微博中的发展的现状 1

3.淘宝营销发展的意义 3

二、微博模式的成长过程及淘宝商家微博营销遇到的的问题 3

（一）微博营销模式的成长过程 3

1.前期有先行者做铺垫 3

2.发展期有明星宣传 3

（二）淘宝商家微博营销的缺点与案例 4

1.微博营销平台不够健全 4

2.微博“粉丝”多有数量少有质量 4

3.微博盈利模式有待形成 4

4.缺乏其他营销方式支持 5

5.微博营销的成功与失败的案例 5

（三）淘宝商家微博营销注意的问题 5

1.“双刃剑”般的微博营销 5

2.提高微博专业水平 6

3.淘宝商家应掌握更新微博的频率 6

三、淘宝商家微博营销的创新与策略 6

(一)淘宝商家微博营销的创新 7

1.微博是一个新的渠道，可以吸引大量粉丝 7

2.淘宝商家可以降低运营成本淘宝商家微博营销策略分析:http://www.751com.cn/guanli/lunwen_54023.html