摘要：21世纪中国已渐渐踏入大国家的行列，网络也已经慢慢得普及整个中国，几乎每个家庭中都有1到2台电脑，上网的人数也越来越多。许多商业客户就因此开始重视网络这个宣传，展示自己商品的渠道，随之网络广告近些年来也呈现着快速发展的趋势。商业客户想利用网络广告的这个平台来代替以前的宣传平台，如电视和杂志报刊等。人们已经开始越来越倾向于在网页上汲取所需的信息和知识，而Flash网站动画因为它的简单、易操作和极其良好的交互性，受到越来越多的人的青睐，人们可以随时随地拿出手机，平板电脑等来进行欣赏商品，完全不受场地限制。Flash是一个非常好的载体，能通过更多的方式来宣传产品，会制作出更多的商业机会。所以我这里想利用flash来制作一个网络广告动画来宣传我们的红酒产品。20655
关键词：    Flash，网站，红酒，宣传平台
The Flash network advertisement about imported food
Abstract:     The 21st century ,China has gradually entered the ranks of the Grand National, the network also has slowly spread throughout China, almost every family has 1-2 computers. The number of people is on the internet more and more. So many business customers paying attention to this propaganda network, showing the channel of their products, along with online advertising in recent years have shown a trend of rapid growth. Business customers want to take advantage of online advertising platform to replace the previous promotional platforms, such as television and newspapers and other magazines. People have begun to increasingly inclined to gain the necessary information and knowledge on the Web, and Flash animation website because it is simple, easy to operate and extremely good interaction, more and more people of all ages, people can always anywhere out of mobile phones, tablet computers and other merchandise to appreciate fully without space constraints. Flash is a very good carrier, through more ways to promote products, will create more business opportunities. So here I want to use flash animation to create an online advertising to promote our wine products.
Keywords:    Flash , Website ,Wine , Propaganda platform
目录
摘要    1
Abstract    1
目录    ii
1    绪论    1
1.1    设计的目的和意义    1
1.2    国内外研究现状和水平    2
1.3    网络广告的发展趋势    3
1.4    FLASH的发展史    5
2    分析    7
2.1    课题重点    7
2.2    课题的难点    7
2.3    课题的设计方法    8
2.4    开发工具的选用和介绍    9
3    设计    12
3.1    主要设计理念    12
3.1.1    设计构思    12
3.1.2    功能介绍    13
3.2    课题主要设计内容和流程图    13
3.2.1    设计主要内容    13
3.2.2    设计主要流程图    14
3.3    设计步骤    16
3.3.1    开头动画    16
3.3.2    主页页面    19
3.3.3    导航制作    21
3.3.4    内页文本框制作    22
4    结论    25
4.1    课题总结    25 基于FLASH的进口食品的网络广告展示:http://www.751com.cn/jisuanji/lunwen_12514.html