摘要: 全天110亿次互动总量；十分钟送出1.2亿个红包；每分钟8.1亿次并发处理能力；横跨了185个国家，2015年的开年之笔——微信摇红包，它展现出的爆炸性生产力预示着一个新时代——移动互联网时代的彻底到来。时下很多人在实体超市购物时遇到各种烦恼与不便,享受不到舒适的购物体验,导致他们纷纷选择网购。这样超市就会失去一部分客源,超市的收益自然也会受到一定程度的影响。只有那些能够让消费者舒适高效完成购物的超市,才可能赢得顾客的满意并最终获得他们的忠诚度。同样，对于网购来说，借助O2O模式浪潮，凭借其移动性、无处不在性、个性化、灵活与便捷等特性，如何在新一代网购模式中，提供更真实的购物体验、更迅速的物流配送才可以在有限的市场上占领更多的领地。本文针对以上存在的问题，提供一种全新的购物思路，以期为消费者提供更便捷的购物体验。39603
毕业论文关键词：超市购物；便捷；网购；O2O；移动互联网
 Supermarket shopping assistant APP design
Abstract: 11 billion times the total amount of interactions in one day; sending 120 million of red envelopes in ten minutes; capability to deal with concurrent processing 810 million times per minute; across 185 countries; at the very beginning of 2015, wechat’s shaking red envelopes showed the explosion of productivity indicates that a new era of mobile Internet has completely come. Nowadays, there do exist all kinds of trouble and inconvenience when a lot of people shop in supermarkets. Lack of comfortable shopping experiences, many people have to choose online shopping, and this cause some supermarkets lose a part of their customer sources. Only those supermarkets who can make the consumers complete shopping comfortably, it is possible to win customers’ satisfaction and finally get their loyalty. Similarly, for online shopping, with the help of O2O mode wave, how to provide more real shopping experience, more rapid delivery of logistics in a new generation of online shopping patterns, that can occupy more territory in the limited market by virtue of its mobility and ubiquity, personalization, flexible and convenient features. In view of the existence of the above problems, providing a new way of shopping, in order to provide more convenient shopping experience for the consumer.
Keywords: Supermarket shopping; convenient; online shopping; O2O; mobile internet
目 录
摘要    I
目录    III
1绪论    1
1.1研究背景    1
1.2国内外研究状况    1
1.3研究的目的和意义    2
2用户需求调研与分析    3
2.1用户调研    3
2.1.1调研方法介绍    3
2.1.2调研内容    3
2.1.3调研结果    3
2.2用户需求分析总结    4
2.2.1用户特征分析    4
2.2.2购物各阶段需求分析    5
2.2.3购物环境分析    6
2.2.4剧情建立    6
3竞品分析    8
3.1产品定位    8
3.1.1产品定位原因    9
3.2产品发展    9
3.3目标用户    11
3.4主要功能    11
3.4.1电商自有平台    11
3.4.2第三方应用    13
3.5功能对比    17
3.6用户体验    18
3.6.1操作流程比较（以购买电磁炉为例）    18
3.7总结    22
4移动购物助手模型    24
4.1用户模型    24
4.1.1用户思文模型    24 超市购物助手APP设计:http://www.751com.cn/jisuanji/lunwen_39958.html