[13]杜应生.线下服务质量O2O电子商务平台用户忠诚度的影响研究.上海工程技术大学,2015
[14]毕达天.B2C电子商务企业—客户间互动对客户体验影响研究(D).吉林大学,2014
[15]朱娜.以打车类APP为例浅谈竞品分析[J].通讯世界,2014,20:181
[16]于晶晶.打车软件如何盈利及其价格大战背后的目的[J].人力资源管理,2014,10:279-281
[17]丁紫瑶.中国打车APP的利弊解析[J].企业研究,2014,19:74-75
[18]王健.打车软件未来仍具想象空间[J].中国电信业,2014,06:20-21
[19]张绪旺.打车软件不拼补贴拼什么[J].商周刊,2014,11:59
[20] Zhang, B. O2O: Mobile Internet Era of Business Revolution. Machinery Industry Press, Shanghai,2013,7-15.
[21] Wang, H.Y. Analysis on Editing and Operational Strategies of Traditional Media WeChat Public Number. EditorialFriend, 2015, 85-88.
[22] Li, H.Y. Thinking and Practice Path of Traditional Enterprise O2O Business. Modern Business Trade Industry, 2014, 20-22.
[23]Zott,C.andAmit,R.(2010) Business Model Design:An activity System Perspective,Long Range Planning,2010 ,216-226.
[24] Xiurong Huang, Yaojia HuangA Research on the Difficulties and Countermeasures of the Traditional Business under the Background of Mobile Internet. Open Journal of Business and Management, 2015, 441-445.
[25]Philip Kotler, Gary Armstrong. Analysis of the enterprise market based on consumer marketing strategy. Principles of Marketing[M]. Qinghua university press, 2012,421-425.、
软件营销文献综述和参考文献(2):http://www.751com.cn/wenxian/lunwen_67722.html