基于传播要素的微博网络传播研究

摘要本文利用网络上的真实数据，并结合拉斯韦尔关于传播理论的五个基本传播要素，对网络传播进行了分析。本文主要采取了文献调查法、统计分析法等研究方法。从五个传播要素的角度针对网络传播进行了分析和研究，试图对网络传播有一个架构的梳理。66775

研究结果表明，现在网络传播的发布者与接收者差异减小，信息内容上有分众趋势和二次传播趋势，传播渠道越来越倾向于移动终端。对新浪微博上的微博信息和用户信息数据进行分析表明，以微博用户的粉丝数作为研究对象，其分布符合幂律分布。本文还对用户粉丝数与微博数、转发数、关注数和评论数等进行相关性分析。

本文还针对网络传播与传统媒体传播相结合的效果提出了建议，为网络与传统媒体相结合提供理论支持。

毕业论文关键词网络传播传播要素微博传播

毕业论文外文摘要

Title Study on micro-blog communication based on spread factor

Using real data on the network , Lasswell Mode about the communication theory of the five basic elements of communication is analyzed. Literature survey method, statistical analysis method, network and other research methods are adobted. The network communication is analyzed and studied from the angle of five basic elements,and a framework of network communication card is trying to be built.

The results show that, now released and the receiver difference network transmission decreases, there is the trend and the two spread trend of information content, communication channels are more and more inclined to mobile terminal. The Sina micro-blog on information and user information data analysis shows that, the frequency distribution of number of fans to micro-blog users with power-law distribution. In addition, this paper also analyzed the correlation between the number of fans and the number of users, the number of micro-blog forwarding, pay attention to number and the number of comments.

Some proposals for network communications and traditional media combining effect are present, helping the network and traditional media combined to provide theoretical support.

Keywords Network communication Spread factor Micro-blog propagation

1 绪论 1

1.1 选题背景 1

1.2 案例分析的数据来源及采集处理 1

1.2.1 微博内容抽样 2

1.2.2 微博用户抽样 2

1.3 研究内容与方法 3

1.3.1 研究内容 3

1.3.2 研究方法 4

2 理论基础与相关概念 5

2.1 传播要素的含义与构成 5

2.2 网络传播的含义与形式 6

2.3 相关文献综述 9

3 微博网络传播主体、受众的特征分析 10

3.1 传播主体草根化 10

3.2 传播主体与受众差异减小 11

3.3 发布者把关人效果弱化 12

4 微博网络传播内容、渠道与效果的实证分析基于传播要素的微博网络传播研究:http://www.751com.cn/xinwen/lunwen_74791.html