溧阳天目湖景区发展问题研究

摘要近几年来，我国的旅游业快速发展，作为旅游产业核心要素的旅游景区在发展过程中出现了许多问题。如何发现这些问题并针对这些问题找到解决措施已经成为我国旅游景区发展的一个迫切需要。基于这样的背景，本文选择溧阳天目湖旅游景区做为研究对象，通过调查问卷总结出天目湖景区发展中的问题。结论表明：溧阳天目湖景区在其发展过程中主要在生态环境、基础设施、景区服务和旅游商品这四方面有部分问题。针对这些问题，本文提出了：注重环境保护，合理建设景区；完善基础设施，注重设施维护维修；提高从业人员素质，提高景区服务水平；挖掘商品特色、科学定价、加强市场营销等几方面措施，希望由此引领天目湖景区未来发展的大体方向并能够对旅游业中旅游景区发展研究做出一定的贡献。42184

毕业论文关键词：旅游景区；溧阳天目湖；景区发展

Study on the development of Tianmu Lake scenic spot in Liyang

Abstract

In recent years, China's tourism industry has developed rapidly. As the core elements of the tourism industry, tourist attractions has many problems in its development process.Therefore, how to find these problems and find solutions to solve these problems has become an urgent need for the development of tourism industry in china.Based on this background, this paper chooses Liyang Tianmu Lake as the research object.Through the questionnaire summarizes some problems in the development of Tianmu Lake scenic spot.The conclusion shows that: in the process of the development of Tianmu Lake scenic area in Liyang, there are some problems in the ecological environment, the infrastructure, the service of scenic spots and tourist commodities.To solve these problems. This paper proposes: pay attention to environmental protection, reasonable construction of scenic spot; improve infrastructure, pay attention to the facilities maintenance and repair; to improve the quality of employees and improve the service level of scenic spots; mining commodity characteristics, scientific pricing, strengthen marketing and so on , hoping thereby to lead the general direction of the future development of Tianmu Lake scenic spot and to make a certain contribution to development of tourism scenic spots in the tourism industry.

Key Words: Tourist attractions; Liyang Tianmu Lake; Development of scenic spot

摘要Ⅰ

Abstract-Ⅱ

目录Ⅲ

一、引言-1

二、溧阳天目湖景区发展现状2

（一）溧阳天目湖景区简介2

（二）溧阳天目湖景区游客人口特征2

（三）游客重游率和推荐率较低3

三、溧阳天目湖景区发展中出现的问题5

（一）生态环境问题-5

（二）基础设施问题-6

（三）服务质量问题-7

（四）旅游商品问题-8

四、天目湖景区发展提升策略-10

（一）建设景区时注重生态环境保护10

（二）完善景区基础设施建设和维护10

（三）提高从业人员素质从而提高景区服务水平11

（四）挖掘商品特色，科学定价，加强市场营销12

五、结论13

参考文献14

附录一-15

一引言

我国的旅游业经过30多年的发展，已经取得了显著的成绩。自2010年至2015年，我国国内旅游者年均增长超过10%，入境旅游者年均增长在﹣2.3%~3.9%之间呈现波动趋势。2015年，国内旅游者突破40亿人次，国内旅游收入3.43万亿元，相对2014年而言分别增长了10.0%和13.2%[1]。综合历年来旅游业国内外发展环境和旅游业发展态势，可以看出2016年旅游经济总体呈现积极乐观的发展趋势的结论。溧阳天目湖景区发展问题研究:http://www.751com.cn/guanli/lunwen_42539.html