摘要十三行服装批发市场作为中国服装批发市场的龙头商业圈之一在中国服装分销渠道的建立过程中具有举足轻重的地位。然而，近些年，随着电子商务的发展，其受电子商务的冲击越来越大。44275

相比于电子商务，传统的批发行业在物流供应链方面有着绝对的优势，电子商务的发展对传统商业的构成强有力的威胁的同时也为现在商业提供了巨大的机会。以十三行为代表的传统服装批发行业，如何有效利用新兴技术的变革现有的运作方式以进一步提高自己的核心能力，这是值得深入思考的问题。

本论文的目的是通过分析十三行服装批发市场的状况，结合其优势劣势，分析其电子商务化的可行性。

Shi sung hang clothing wholesale market as one of the leading commercial circle in the Chinese clothing wholesale market in the process of the establishment of the distribution channel of Chinese clothing has a pivotal position. However, in recent years, with the development of electronic commerce, it was the impact of electronic commerce is more and more big.

Compared to the electronic commerce, the traditional wholesale industry has the absolute advantage in the logistics supply chain, and the development of electronic commerce to the traditional business of a strong threat at the same time also provides a great opportunity for business now. With 13 behavior is on behalf of the traditional clothing wholesale business, how to effectively use emerging technologies change existing works to further improve their core competence, this is a problem worth thinking deeply.

The purpose of this paper is through the analysis of the status of line 13 clothing wholesale market, combining with the advantages disadvantages and analyzes the feasibility of e-commerce.

毕业论文关键词：十三行服装批发市场；经营模式；电子商务

Keyword: shi sung hang cloth wholesale market ;business model; electronic commerce

目   录

一 引言 5

（一）研究背景 5

（二）研究内容 5

（三）研究需要解决的问题 5

（四）研究方法 5

二 十三行的发展状况 7

三 传统批发商户以及批发市场顾客的行为因素分析 7

（一）批发商户行为因素分析 7

（二）批发市场客户行为因素分析 7

四 十三行商家目前面临的困境和挑战 7

（一）租金水涨船高 8

（二）市场低档化，边缘化日益严重 8

（三）从业人员素质不高 8

（四）市场环境差，功能单一，制度不完全 8

五 十三行商家涉足电子商务的优势 8

（一）信誉优势 8

（二）物流优势 8

（三）管理优势 9

（四）供应链优势 9

六 十三行商家涉足电子商务的劣势 9

（一）人才劣势 9

（二）管理劣势 9

（三）危机感不足 9

七 十三行商家涉足电子商务的模式 广州十三行服装批发市场电子商务转型研究:http://www.751com.cn/guanli/lunwen_45513.html