摘  要近几年来，随着人们购物习惯的改变和物流水平的提高，电子商务迅速发展，生鲜食品的交易量也增长迅速。生鲜作为电子商务竞争的“蓝海”，逐渐成为各大电商关注的焦点，然而由于生鲜食品特点的局限性，也给生鲜电商在物流配送过程中带来不少的问题。54630

   本文首先分析现有的生鲜电商物流配送的几种模式，发现现有配送模式的优劣势；然后对物流配送模式的不同关注点进行对比分析。接着，根据现有生鲜电商不同的配送模式，提出建设性建议。最后根据SWOT分析，展望生鲜电商物流配送的发展前景。

 Abstract：In recent years, with the change of people's shopping habits and improve the level of logistics, the rapid development of electronic commerce, trading volume of fresh food is also growing rapidly. Fresh as electronic business competition of the "blue ocean" has gradually become the focus of attention to the major electricity supplier. However, due to the limitations of the characteristics of fresh food, to fresh business in the logistics distribution process bring many problems.

This paper first analyzes the existing logistics and distribution of fresh electricity suppliers, and found that the advantages and disadvantages of the existing distribution model, and then the logistics distribution model of different points of concern for comparison and analysis. Then, according to the existing fresh electricity suppliers of different distribution mode, put forward constructive suggestions. Finally, according to the SWOT analysis, the development prospect of fresh electricity supplier logistics. 

毕业论文关键词：生鲜食品; 物流配送模式; 比较分析; 展望前景

Key words: fresh food; logistics and distribution model; comparative analysis; prospect

 目录

1、引言 4

1.1研究背景和意义 4

1.2 研究内容 5

1.3 研究方法 5

2、生鲜电商物流配送模式研究 5

2.1主要的配送模式研究 5

2.1.1自建物流模式 5

2.1.2 第三方物流模式 5

2.1.3 社区式配送模式 6

2.1.4 便利店+O2O模式 6

2.2 主要模式的优劣势研究 6

2.3生鲜电商物流配送对比分析研究 7

2.3.1 配送需求 7

2.3.2 配送成本 7

2.3.3 配送速度 7

3、目前生鲜电商物流配送中主要问题 7

3.1各大生鲜掌门人如何面对生鲜电商的各大痛点研究 7

3.1.1食行生鲜 8

3.1.2沱沱工社 8

3.1.3果乐乐 8

3.1.4本来生活 8

3.2主要问题及其带来的影响 8

3.2.1 产品供应源头上品质参差不齐 8

3.2.2 流通损失率高 8

3.2.3 物流成本高、基础设施落后 9

3.2.4 冷链发展程度低， 法律法规不健全 9