摘 要：通过对云南省禄丰恐龙国家地质公园的基本概况，即气候条件、可进入性、景区分布三方面进行简要介绍，然后对云南省禄丰恐龙国家地质公园的旅游资源进行分类和分析，突出恐龙化石是世界顶级资源、阿纳彝家民族风情与恐龙文化交叉结合、显著的科考科普价值三大资源特色。再针对目标市场定位不准，主题模糊且文化性不强，旅游产品单一且旅游产业链不完善，景区开发和营销方式滞后的问题，提出确定和发挥政府主导作用，整合资源优势，准确定位目标市场，突出“恐龙文化”主题，采用超值定价法为基础、两部收费制为辅、并适时实行价格歧视的定价策略，加大广告和市场推广力度等发展对策，以此提升云南省禄丰恐龙国家地质公园的旅游吸引力和竞争力，促使其稳步发展。55623

毕业论文关键词：禄丰恐龙国家地质公园，恐龙化石，恐龙文化

Abstract：From the climatic conditions, accessibility, scenic basic overview of Yunnan Lufeng Dinosaur National Geopark brief introduction, and then on the tourism resources in Yunnan Province Lufeng Dinosaur National Geopark classification and analysis, highlighting the dinosaur fossils is the world's top resource, Ana Yijia ethnic customs and cultural cross-linking dinosaurs, science expedition significant resource value. For target market positioning, theme vague and not strong culture, tourism and travel industry chain single product imperfect, area development and marketing lag problem, the government played a leading role in identifying and integrating resources accurately locate the target market, highlighting the "dinosaur culture" theme, the use of value-based pricing, charging system, supplemented by two, and the timely implementation of the pricing strategy of price discrimination, increase advertising and marketing efforts, such as the development of countermeasures, in order to enhance the attractiveness and competitiveness of tourism in Yunnan Province Lufeng Dinosaur national Geopark, prompting its steady development.

Keywords：Lufeng Dinosaur National Geological Park,dinosaur fossils, dinosaur culture

目  录

1.引言 4

2.云南省禄丰恐龙国家地质公园基本概况 4

3.禄丰恐龙国家地质公园的旅游资源分析 5

3.1 禄丰恐龙国家地质公园旅游资源的主要类型 5

3.2 禄丰恐龙地质公园旅游资源的特点 6

3.2.1恐龙化石是世界顶级资源 7

3.2.2阿纳彝家特色民族风情与恐龙文化交叉结合 7

3.2.3显著的科考和科普价值 8

4.禄丰恐龙国家地质公园发展现状及存在的问题 8

4.1发展现状 8

4.2存在问题 9

4.2.1 目标市场选择及定位不够准确 9

4.2.2 主题模糊，文化性不强 9

4.2.3 旅游产品较为单一，旅游产业链不完善 9

4.2.4景区开发和营销方式滞后 10

5.禄丰恐龙国家地质公园发展对策研究 10

5.1确定和发挥政府的主导作用 10

5.2整合资源优势，增强竞争力 10