会展对企业改进政府关系研究

摘要：通过会展在不同行业员工中带来的直接以及间接影响，并根据调查者的行业加以细化辨识，分析不同行业对会展带来的经济以及文化所产生的见解，根据这些不同看法，实现会展、企业、政府之间的关系和谐发展，为政府部门、大型活动的策划者以及相关企事业单位等主办机构的活动管理和赞助商投资提供参考。
良好的会展运作不但促进各类型企业商业上的进步，还会成就当地政府对于经济有效的管理。反之，不良运作的会展，不仅会降低企业在会展方面投资回报率，而且还会造成企业和政府之间信息沟通障碍，对双方都会造成不良影响。企业要理解政府职能，将政府利益和自身利益密切结合、重视沟通及信息的重要性与快节奏的变化。协调好会展、企业、政府三者之间的关系，争取实现共赢，和谐发展。20721
毕业论文关键词：影响；企业；政府；和谐发展
The Study of Convention & Exhibition effect On Government Relation Development
Abstract: The exhibition brings in different industry employees in direct and indirect effects, and to refine the identification according to the survey of industry, analysis of the different sectors of the exhibition economy and cultural insights, according to these different views, to realize the harmonious development among exhibition, enterprises, governments, investment management and sponsors to provide reference for government departments, large activity planners and related enterprises and institutions such as the host institution.
An efficient Convention & Exhibition running model would not only drive the local business growing well, but also ensure the government to have a better control on the local economics (market). Conversely, it will reduce the ROI on business if the Convention & Exhibition runs inefficiency. Inefficient Convention & Exhibition model is also leading a badly communication barrier between the enterprises and the local government. The study suggested the enterprises to set up their strategies following by the local business policies, and attach importance to the communication with government. A harmonious relationship among the Convention & Exhibition, enterprise and local government would drive a win-win business development.
Key words: Impact; Company; Government; Harmonious Development
目录
引言    5
一、概述    6
（一）、研究背景和意义    6
1、课题的研究背景    6
2、课题的研究意义    6
（二）、研究的现状和发展趋势    7
1、课题的研究现状    7
2、课题的研究发展趋势    8
二、调查问卷分析    8
（一）调查方法    8
（二）样本分布    9
（三）会展使企业加强与分析报告    9
1、科技创新服务部门的沟通    9
2、会展使企业增进与信息服务部门的联系    10
3、会展使企业提高与监督/监管部门的了解    11
4、企业从会展活动中得到重要的政府客户    11
5、会展建立的政府关系对市场份额的影响    12
6、会展使企业促进新技术的交流    13
7、企业从会展活动中得到的重要技术合作伙伴    13
8、企业参加会展的市场交流成本    14
9、会展对企业调高全年上缴利税额的影响    15
三、对策建议    15
结论    16
致谢    17
参考文献    18 会展对企业改进政府关系研究:http://www.751com.cn/jingji/lunwen_12596.html