摘要：在中国成为世界上第二大经济贸易体的同时，我国的影视作品在出口的经济总额中却占了很少的一部分，甚至不值得一提。上海作为中国的经济中心，影视企业位置也是举足轻重，因此以上海作为典型来分析影视企业作品在出口中遇到的问题以及应对的对策，对于整个中国影视企业在解决出口问题时有着举足轻重的作用，因此研究上海影视企业作品出口有着重要的现实意义。如今好莱坞影视不断繁荣我国市场的同时，在韩剧充斥中国影视行业的同时，我国的影视企业作品出口却进入瓶颈期，找到这些国家的影视作品之所以受到大众追捧的原因，找到他们营销策略的成功之处，能够帮助解决中国影视企业作品在出口时候的问题。因此分析上海影视企业作品的出口现状和存在的问题，并且及时解决问题，对于中国影视的发展具有很大的意义。在这篇论文中，我分为了四部分来分析，首先我要介绍的是上海影视企业发展的历程，上海影视企业作品的发展历程；其次介绍上海影视企业作品出口的现状，以及主要出口的作品；再次介绍上海影视企业作品出口受挫的原因，以及提出解决问题的对策；最后，对论文做最后的总结。43138
毕业论文关键词： 影视作品出口；文化折扣；营销手段
Shanghai Film and Television Works Export Development Research --Take Shanghai Film and Television as Example
Abstract: As the world's second largest trade economies at the same time, China's film and television works accounted for a small part of the total exports in the economy, even not worth mentioning. Shanghai as China's economic center, film and television business location is also important, so in Shanghai as a typical to analyze of film and television works of enterprises in the export encountered problems and coping strategies, for the entire Chinese film companies to solve the problem of export has a pivotal role. Therefore, the study of Shanghai enterprises in film and television works exports could have important practical significance. Now Hollywood film continues to boom market in our country at the same time, in filled with Korean Chinese film industry at the same time, China's film business works exports has entered the bottleneck, find these countries of film and television works reason for being a popular reason, find the success of their marketing strategy can help to solve the problem that the Chinese film companies work in the exit. The analysis of Shanghai film and television works export status and problems, and timely solve the problems, which is of great significance for the development of China film. In this thesis, I pided to four parts to analysis, first of all, I would like to introduce is the course of enterprise development in Shanghai film, the development course of Shanghai film and television business works; followed by the introduction of the status quo of Shanghai film and television companies works exports, and exports mainly works; again the reasons of the Shanghai film and television works of enterprises export setback, and put forward the countermeasures to solve the problem. Finally, concludes with a summary of the paper.
Key Words：film and television works export；cultural discount；Marketing tools
目 录
一、绪论 1
（一） 研究目的和意义 1
（三） 主要研究内容与方法 3
二、上海影视作品的发展历程 4
（一） 上海电影作品的发展 4
（二） 上海电视作品的发展 4 上海影视作品出口发展研究:http://www.751com.cn/jingji/lunwen_43827.html