摘要本论文由情境构建在第三方保险网站中的应用为切入点，从情境构建的概念，到怎样做好情境构建到第三方保险网站的现状，第三方保险网站与传统的保险推销形式以及直销型保险网站之间的对比，做了一个详细的阐述。再对含有情境构建的网站进行调研分析，如何做好一个情境构建，这需要我们从理论基础开始构建一个情境框架，了解方案思路，把保险产品和保障项目对应起来，从情境构建用户的选择对应到保障项目，再从保障项目对应到保险产品，最后再将保险产品进行排序，给用户推荐合适的保险产品。用户情境体系建立好，就可以较为成功的完成一个这样的导航，让用户能够在不知情的情况下即可选择最合适的保险产品。33003
关键词 情境构建 第三方保险网站 保障项目 情境体系 权重计算
毕业论文外文摘要
Title The research of website information presentation based on situation construction
-- Taking the insurance e-commerce website as an example
Abstract
In this paper the context construction in the third party insurance sites in the entry point for the application, constructed from the situation, how to do a good job of constructing situation to the status of the third party insurance website and third party insurance website with the traditional insurance marketing between form and direct insurance website of, with a detailed description of. Again the scene construction site containing research and analysis, and how to do a scene construction, which requires we from the basic theory began to construct a context framework and solution ideas, the corresponding insurance products and guarantee the project, from the situation to construct user can choose corresponding to ensure the project, again from security item corresponds to the insurance products, finally, the sort of insurance products, recommend appropriate insurance products to the user. The user situation system is good, can more successful complete such a navigation, let the user can choose the most appropriate insurance product without the knowledge.
Keywords Situation construction Third party insurance website Safeguard project Situation System Weight calculation
目次
1.绪论 6
1.1 情境构建的基本概念 6
1.2 用户体验和网站情境构建 6
1.3 第三方网络保险平台的产生 8
2 第三方保险网站对比分析 9
2.1保险电子商务网站中情景构建的重要性分析问卷 9
2.2 网络保险 VS传统保险 13
2.3第三方保险网站 VS直销网站 14
3 对目前已经存在的网站中含有情境构建的网站内容调研 14
3.1 层层筛选式情境 15
3.2 分类导航 17
3.3 量身定制 18
3.4 表单式产品检索 18
4．如何做一个更好的情境构建？ 21
4.1第三方保险电子商务网站产品信息结构设计问题分析 22
4.2用户情境构建的流程 22
4.3用户情境体系构建方案的基本思路如下： 23
5.具体保障项目与筛选规则 24
5.1 保险产品与保障项目对应表 24
5.2 保障项目分组 24
5.2.1 筛选保障项目 24
5.2.2 保障项目分组 25
5.3 构建用户情境体系 26
5.3.1 收集用户保险需求 26 基于情境构建的网站信息呈现方式研究:http://www.751com.cn/jisuanji/lunwen_29834.html