摘要：家电行业发展至今已经经过了较长的一段时间，它的行业前景自然是不比当下的一些新兴行业，所以这就要求现在的家电企业要基于现在的行业背景进行自我的改造，产品的升级，跟上时代的脚步，创造自身的优势才能在竞争中不断前行。38354
本文是关于家电行业发展能力的研究，而发展能力既可以从财务报告数据中得到体现，也可以在战略管理方面表现出来。以海尔为案例，对其发展能力进行了一系列的分析，综合“量”与“性”两个方面，从而得出了一定的结论。海尔集团作为家电行业中的领军人物，它的品牌效应在国内外都具备着很大的威慑力，所以海尔集团的发展历程十分典型，对于整个的家电行业而言都产生着指导性的作用。
到今天家电行业已经达到了产业饱和的一个状态，其发展的前景已经不太乐观。供给大于需求，发展能力下降，各个企业为了稳固自己的市场地位，多元化的发展方式逐步被应用。
毕业论文关键词：家电行业  发展能力  海尔
Home Appliance Industry Development Ability Research       - In haier, For Example
Abstract: Home appliance industry has been a long time, its industry prospects nature is no better than the present some of the emerging industry, so this request is now home appliance enterprises based on the industry background of self renovation now, upgrade the product, keep up with the pace of The Times, can create its own advantage in the competition to go on. This article is about the home appliance industry development ability research, and development capability can be reflected from the financial reporting data, can also be expressed in terms of strategic management. To haier as a case, the ability of the development of a series of analysis, comprehensive "quantity" and "sex" two aspects, and some conclusions. Haier group as the leader in home appliance industry, its brand effect has a great deterrent at home and abroad, the development of haier group is very typical, for the whole home appliance industry have a guiding role. Today to the home appliance industry has reached the industry saturation of a state, the prospect of its development has not too happy about it. Supply greater than demand, the development ability, each enterprise in order to secure their own market position, persified development mode has been applied gradually.
Key Words： Home appliance industry, the development ability, haier
目　录
　一、论文的研究背景及意义    1
二、发展能力评价概述    1
(一)发展能力概念综述    1
(二)发展能力研究方法    2
1.定量分析    2
2.定性分析    5
3.综合分析    5
三、家电行业发展状况分析    6
(一)整个家电行业的状况分析    6
(二)我国家电行业的发展状况分析    6
1.第一阶段    7
2.第二阶段    7
3.第三阶段    8
4.现阶段行业水平分析    8
四、案例分析（以海尔为例）    9
(一)海尔集团简介    9
(二)海尔集团定量分析    9
(三)海尔集团定性分析    14
1.海尔集团的典型战略决策    14
2.海尔集团的创新发展之路    15
3.行业环境分析    16
(四)综合分析与结论    17
五、家电行业发展能力研究的总结    17
参考文献    19
   一、论文的研究背景及意义 家电行业发展能力研究—以海尔为例 :http://www.751com.cn/kuaiji/lunwen_37317.html