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摘 要：目前，我国房地产市场依然是全球瞩目的人们话题，而在2014年又会有怎样的新变化或是还是一成不变的仍然受到国家和各地人们的重视。而到目前为止，人们能够看到的和大家都能了解到的情况，依然不是很乐观。而在溧阳，尽管各种形式的涨价现象依然不断，却浇不灭人们对购房的热情，而别墅这种象征着财富与身份的房型发展的势头，却越来越猛了。就在此时，溧阳市君悦豪庭别墅区开始慢慢吸引着人们的眼球。当然，想要房子销售的好，一份好的营销策划案必不可少。首先要对本别墅区做出市场分析，了解所在城区的具体概况，还要详细掌握该项目的详细资料。然后再确定能承受此别墅区的消费群体做出优劣势分析，把握一切有力的机会，发现自己存在的威胁，针对这些做出相对应的营销策略和手段，结合自己所学的知识，重拳出击，为该别墅区赢得最大的利益。54169
毕业论文关键词：房地产,君悦豪庭,别墅，营销策划
Abstract：At present, China's real estate market is still the global attention to the people, and in 2014 will have what kind of new change or is immutable and frozen remained under state and local people's attention. But until today, people see the understanding of the situation is still not optimistic. And in Liyang, although the prices of various forms of phenomenon remains constant, but cast unquenchable enthusiasm for the purchase of the villa, Fangxing development momentum and the symbol of wealth and status, but more and more fierce. At the same time, Grand Hyatt villa villa district of Liyang city began to attract people's attention. Of course, want house sales, essential to a good marketing planning case. The first to make the market analysis of the villa area, the specific situation for the city, but also a detailed grasp the details of the project. And then determine the can withstand this villa consumer groups to make the analysis of advantages and disadvantages, grasp every opportunity, found himself threats, in view of these make corresponding marketing strategies and methods, combined with their own knowledge, strike out, to win the villa maximum benefit.
Keywords：real estate, grand hyatt villa, villa, marketing planning
目 录
1 设计选题说明 4
1.1 选题依据 4
1.2 设计项目概况 4
1.3 设计目的和要求 4
1.4 数据资料选取 5
1.5 设计重点和难点 5
1.6 设计实现可能性分析 5
2 设计依据 5
2.1 理论与方法 6
2.2 规范和标准 6
2.3 参考文献选用 6
3 设计的技术路线 6
4 设计成果分析 6
4.1 设计结论分析 7
4.2 设计可行性分析 7
5 设计的价值 7
5.1 对专业学习价值 7
5.2 对今后工作价值 8
结 论 9
参考文献 10
致 谢 11
1 设计选题说明
1.1 选题原因说明