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摘要：由于当今社会的快速发展，伴随而来的人们的生活压力越来越大，但是与此同时对生活品质的追求却越来越高。绿色的生活环境及生活态度被越来越多的人所推崇，阳台蔬菜应运而生。一方面，阳台蔬菜的无污染、新鲜、随意采摘性，方便快捷以及营养价值也高；另一方面，人们在种植阳台蔬菜的过程中放松身心、缓解压力，享受田园生活带来的乐趣。因此，阳台蔬菜在成为家庭园艺不可或缺的一部分的同时，也成为了人们生活中一种新型的时尚休闲项目。但由于对阳台蔬菜种植的推广主体缺乏理论指导，未对该模式下的消费者行为进行深入解读与分析。故本文将以南京市民为例，从有机蔬菜（阳台可移动装置）的市场认可度以及对消费者的需求进行分析，为阳台蔬菜的推广提出合理化建议。29036
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毕业论文关键词：有机蔬菜 阳台蔬菜 消费者 市场认可度 需求
Market acceptance and demand analysis of organic vegetables (balcony mobile devices) -- a case study of Nanjing City
Abstract: With the rapid development of society, people's life pressure is also growing and the pursuit of quality of life is becoming more and more high.Green living environment and green life attitude is more and more people respected.So the balcony vegetable arises at the historic moment. On the one hand, the balcony vegetables fresh pollution-free, picked at random and the nutritional value is also high; on the other hand, people in the process of planting the balcony vegetable are at ease of body and mind, relieving pressure and enjoy the joy of pastoral life. Therefore, the balcony vegetables not only become a new fashion leisure projects, but also become an integral part of modern family gardening. However, due to the lack of theoretical guidance on the promotion of vegetable planting, the consumer behavior in the model is not understood and analyzed. Therefore, this article will take the Nanjing people as an example, from the organic vegetables (balcony removable device) market acceptance and analysis of the needs of consumers, to promote the rationalization of the balcony vegetables.
Key words: Organic vegetables; Balcony vegetables; Consumers; Market acceptance; Demand
目 录
摘要1
关键词1
Abstract1
Key words1
一、文献综述 2
（一）研究背景 2
1．经济效益 2
2．生态效益 2
3．社会效益 2
（二）研究现状 3
二、研究假设与模型构建 3
（一）研究假设 3
1．了解程度 3
2．知觉变量 4
3．价格 4
4．人口统计变量 4
（二）模型的构建 5
1．模型构建意图 5
2．模型的建立 5
三、实证分析 5
（一）样本分析 5
1．数据来源 5
2．样本结构 5
（二）数据分析 6
1．样本的信度分析 6
2．样本数据的效度分析 7
3．相关分析检验 7
4．回归分析检验 8
（三）假设检验结果 9
四、结论与建议 10
（一）结论 10
（二）建议 10
1．加强宣传 提高阳台蔬菜的认知度 10
2．整合资源，降低种植成本 10
3．改进工艺，高效利用空间 10
致谢 12
参考文献 13