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摘要当前全球经济因百年一遇的金融危机而陷入大规模减速和深入调整，而中国出口总额占世界第二位，外汇储备占世界第一位。在新常态下贸易形势不可避免会受到影响，贸易发展从高速转向中速，对于外贸依存度高的中国来说，尤其要对新常态要有清醒的认识。本文以贸易新常态下的经济发展形势为背景，阐述产业结构升级调整的宏观背景，以及企业创新的急迫性。就企业总体发展的效益问题，中小企业的发展特点，中外企业创新的差距及各行业之间创新的差距等论述了中国企业创新战略发展历程，发展特征及面临的现状，同时就改进产品质量，提高产品服务，加快产业集群效应和进军新兴产业等几方面提出了全面革新创新战略的措施。全文较为注重对于创新战略在企业层面的实施，配以大量最新数据和图表分析，最终得出新常态下企业更迭迅速，企业必须迅速进行战略调整的结论。27528
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关键词 新常态 创新战略 营销模式
毕业论文外文摘要
Title China's Enterprise Innovation Strategy under the New Normal Trade
Abstract
The current global economic once-in-a-century financial crisis and into a large-scale reduction and further adjustment.Under the new normal trade situation will inevitably be affected .And China's total exports accounted for second place in the world, and foreign exchange reserves of the world's first .Trade development from high speed to medium speed .For China's high foreign trade dependence, especially should have sober understanding to the new normal. This paper is based on the Chinese enterprise economic development situation under the background of the new normal trade. Expounding the macroscopic background of upgrading of industrial structure adjustment and urgency of enterprise innovation . Refering the benefit of the enterprise's overall development problem ,the development of small and medium-sized enterprises ,the Chinese and foreign enterprises the gap between innovation and the innovation of the gap between industries ,this paper Discussing the development of Chinese enterprise innovation strategy development, characteristic and the present situation .while putting forward Innovation strategy of comprehensive innovation measures in many ways such as Improving the quality of our products and improving products and services, to speed up the industrial cluster effect and penetrate emerging industries .This paper pay more attention to innovation strategy in full in the implementation of the enterprise level .With a large number of latest data and the analysis of chart.In conclusion ,enterprises must promptly carry out the strategic adjustment of the
Keywords the new normal Innovation strategy Product/service
目录
1 引言1
2 外贸新常态的主要特征2
2.1 外贸新常态的总体趋势2
2.2 新常态下外贸发展基本要求3
2.3 国际竞争激烈，企业贸易竞争压力4
2.4 中小商贸企业创新需求大5
3 新常态下中国企业面临的主要问题7
3.1 贸易布局不协调7
3.2 技术创新能力差距较大8
3.3 不同企业之间创新能力差距较大9
4 新常态下中国企业创新战略的建议10
4.1 以网络渠道和全球视野拓展营销模式10
4.2 以贸易产品技术升级作为创新的基础12
4.3 加强品牌创新14
4.4 发展外贸企业产业集群转型效应15
结语17
致谢18
参考文献 19
1 引言
“贸易新常态”这个名词是习近平主席于2014年5月提出的执政理念关键词。新常态的概念理解，新常态的潜在机遇，新常态的应对措施，日益成为中国各界会议上热议的话题，同时在全球经济整体衰退的大环境下，中国作为愈发重要的经济体，能否给全球经济尤其是欧洲经济体以援助，能否为旧有经济格局注入活力，“新常态”也是世界各国对于中国的关注焦点。