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摘要随着互联网与金融业的高速发展，互联网金融眼下已然成为非常火热的金融名词。而基于互联网金融的理财行为人数也处于持续增长。同样的，作为数量越来越庞大的大学生群体，已经不仅仅局限于课堂的学习，而更多融入到生活中去，个人的理财意识更是在日益加强。那么这两者的碰撞，更是一个相互影响与改变的过程。目前，国内对于互联网金融环境下的理财行为研究也是处于起步阶段。文章基于小额货币基金的发展与大学生理财行为，从大学生理财行为的影响因素作为切入点，分析二者的影响，并对金融公司提出针对大学生理财行为转变的相应意见。52718
Abstract: With the rapid development of the Internet and the financial industry, the Internet has become a very hot finance financial terms now. While the number of Internet-based financial behavior is also continued growth. Similarly, as the ever-growing number of college students, it has also not limited to the classroom to learn, and more life to go into the inpidual's financial awareness is increasingly enhanced. So both the collision, it is a process of interaction and change. At present, the domestic financial environment for the Internet financial behavior is also under study in its infancy. Students article is based on the development and behavior of micro-finance IMF funds, analyze the impact of both, and to put forward opinions on College Students' financial behavior change financial companies.Internet finance
毕业论文关键词：互联网金融；小额货币基金；大学生；理财
Keyword：Internet finance；mircro monetary fund；ollege student；conduct financial transactions
目 录
1. 引言 - 1 -
1.1. 研究背景及意义 - 1 -
1.2. 研究内容与目标 - 1 -
1.3. 研究方法及技术路线 - 1 -
2. 相关理论综述 - 2 -
2.1. 互联网金融的概念 - 2 -
2.2. 互联网理财的概念 - 3 -
2.3. 小额货币基金的概念 - 3 -
2.4. 研究理论概述 - 3 -
2.4.1. 投资者行为理论 - 3 -
2.4.2. 技术接受模型 - 4 -
3. 研究方法设计 - 5 -
3.1. 模型建立 - 5 -
3.2. 变量定义 - 5 -
3.2.1. 中介变量和因变量 - 5 -
3.2.2. 自变量 - 6 -
3.3. 假设提出 - 7 -
3.4. 调查对象 - 7 -
3.5. 调查问卷设计 - 7 -
4.