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摘要：20世纪90年代以来，在经济全球化引领下，会展产业作为一种新的经济形式已经在中国崭露头角。会展经济具有比传统经济形式更加多元化的经济主题和更加强大的产业关联度及效益扩散能力，并且已经被视为评价城市现代化程度的主要内容之一。现代会展业在历经百年后已成为当今世界各国促进贸易、引进技术、吸引外资、展示形象、获取信息的重要手段，它不仅使产业活动的载体自身获得效益，更重要的还在于能够在较长时期内促进载体地域内的几乎所有经济与人文内容的发展和繁荣度。本论文通过讨论一些近年来在国内外举办的大型会展活动，分析会展活动中产生的各种影响，从而论证城市功能定位与会展业提升的互动发展之间存在的良性关系。10088
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关键词：会展业；城市功能定位；互动影响
A STUDY ON THE INTERACTIVE DEVELOPMENT OF CITY FUNCTION ORIENTATION AND EXHIBITION INDUSTRY PROMOTION
Abstract：After 1990s, with the development of economic globalization, as a new kind of economic form, the conference and exhibition industry becomes more and more popular in China. Conference and exhibition economic has various economic theme and more powerful industry association as well as benefits spread ability than the traditional economic form. It is regard as one of the main content of evaluation of city modernization. After hundred years of development, modern conference and exhibition industry becomes important means of promoting trade, absorb foreign capital, display image, Access to information in the world. It is not only the carrier of industry activities get their benefits, the more important thing is, it can promote the carrier region in almost all economic and humanities content over a longer period of development and prosperity. This paper aims to discuss some conference and exhibition that were held recently, analysis the various effects of exhibition and activities, in order to demonstrate positive relationship exists between the interactive development of city function orientation and promote the conference and exhibition industry.
Keywords: Conference and Exhibition; City function orientation; Interaction effect
目录
一、绪论 3
(一)研究的背景及意义 3
1.课题的研究背景 3
2.课题的研究意义 3
（二）研究的现状和发展趋势 4
1.课题的研究现状 4
2.课题的研究发展趋势 5
（三）研究的内容和目标 5
1.课题的研究目标 5
二、会展业与城市互动发展概论 6
（一）会展的概念及其作用 6
1.会展的概念 6
2.会展的功能 6
（二）城市功能定位概念及作用 7
1.城市功能定位概念 7
2.城市功能定位作用 7
三、大型活动实证分析 8
（一）上海世博会 8
1.上海城市定位 8
2.上海城市定位对世博会影响 9
3.世博会对上海城市定位的影响 10
（二）韩日世界杯 11
1.横滨的城市定位 11
2.韩日世界杯与横滨的互动发展 12
四、会展业提升与城市功能定位的调查 14
1.样本分析 14
2.问卷分析 15
3.调查结语 16
五、展望 17
参考文献 18
附录：“关于城市功能定位与会展业提升的互动发展研究的问卷调查”调查问卷 19