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摘要：近年来，韩国综艺节目独树一帜,依托互联网媒体的便捷，已然与韩流一起共同领导着传播韩国文化的任务。其中，著名的综艺节目《Running Man》因其在世界范围内不断上升的收视率而备受关注。本文重点从该节目传播主体、传播渠道及其感染力三方面分析其跨文化传播成功的原因。作为传播主体，韩国政府、节目制作者以及主持人齐心协力为受众呈现出精致有益的综艺节目。传播渠道方面，网络媒体及各平台更好的促进了节目的跨文化传播。《Running Man》幽默诙谐之余，那些人性美好情感的呈现感染着受众。来自不同文化背景的受众通过该节目认识韩国，了解韩国。通过对《Running Man》在我国的跨文化传播活动策略的分析，结合我国当下综艺节目存在的一些问题，以期为我国综艺节目的发展提供些许供参考的建设性意见。34307
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毕业论文关键词：韩国；综艺节目；跨文化传播；Running Man
The Intercultural Communication of Korean Variety Show “Running Man”
Abstract：In recent years, the Korean variety shows create a separate school. Relying on the convenience of Internet media, they have already led the task of spreading Korean culture with Korean Wave together. One of them is the famous Korean variety show called “Running Man”. The program aroused general concern because it’s constantly raising audience rating around the world. This article emphasis from three aspects which are communication subject, communication channels and infectivity of the variety show to analyze the reason why “Running Man” can be spread around different cultural background successfully. As the communication subjects, Korean government, the program producer and the host present a delicate and beneficial variety show together to the audience. With regard to the communication channels, the Network Media and various platforms promote the intercultural communication of the program well. In addition to the humorous element, those human good feelings in “Running Man” infect the audience. People from different cultural background can know the Korea through this program. According to the Running man’s strategy of the intercultural communication in our country and some problems of our country’s variety show, some constructive advices which are good for the development of our variety show will be proposed.
Key Words: Korea; Variety Show; Intercultural Communication; Running Man
目录
一、《Running Man》概况及相关概念 1
（一）《Running Man》节目概况 1
（二）跨文化传播研究相关概念与理论 2
1.跨文化传播的概念 2
2.文化接近与文化认同 3
二、《Running Man》跨文化传播成功的原因 3
（一）传播主体 3
1.韩国民众以及政府的“文化自觉”性 4
2.节目制作者的广阔视野 5
3.主持人另类的传播能力 6
（二）传播渠道 7
1.网络媒体平台传播 7
2.反向宣传 10
（三）《Running Man》节目感染力 10
三、《Running Man》给我国综艺节目的启示 12
（一）我国综艺节目存在的问题 12
1.国外版权，国内制作 12
2.综艺节目“同质化”现象严重 12
3.综艺节目文化性缺失 13
4.过度娱乐，品位低俗 13
（二）提升我国电视综艺节目文化传播的建议 14
1.提高传播主体的文化自觉意识 14
2.注入文化内涵 14