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摘要：合作才能共赢，近年几年，随着科学技术日新月异的发展，媒介传播手段不断得到提高和增强。以互联网为主要依托的各种新媒体不断涌现，给以电视、广播和报纸为代表的传统媒体带来了强大的竞争压力。纵观媒介这一领域在历史长河中的发展，我们有理由相信，对于传统媒体来说，这是一种机遇也是一种挑战。传统的电视媒体囿于自身体制以及人才缺乏等原因，与商业化的新媒体网站相比，缺乏先天的灵活性。虽然以互联网为代表的新媒体灵活性和交互的及时性是传统媒体无法比的，但是，我们也能够看到以互联网为主体的新媒体在当今的发展过程中缺少成熟的制作团队，同时也面临着资金缺乏和后备技术支持不足等重大发展问题，这些方面都致使新媒体无法丢下传统媒体而独善其身。所以，自新媒体蓬勃发展以来一直都在积极的寻求着自身定位，而与之相对的传统媒体也在这一强大的攻势下渐渐从最初的竞争转变的与新媒体的一步步融合。纵观当今的全媒体环境，我们总结发现，媒介融合经过了艰难的探索和初创期，在经历“台网联动”、“台网互动”之后发展为现今的“台网一体化（融合）”这一新的高潮。35268
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现阶段，只有新媒体和传统媒体不断加强合作当中的融合度，互通有无，取长补短，从广度和深度都实现一体化从而达到共赢的状态，才能使自身取得更大的发展，为用户带来更多的利益，才能获得更大的效益。
毕业论文关键字：全媒体 媒介融合 台网一体化 电视媒体 新媒体
Abstract：Cooperate to win-win, in recent years, with the development of science and technology changes with each passing day, media communication means to continuously improve and enhance. The Internet as the main rely on a variety of new media, to television, radio and newspapers as a representative of the traditional media has brought strong pressure of competition. Throughout most of the media in the history of the development of this field, we have reason to believe that, for the traditional media, it is an opportunity and a challenge. Traditional TV media conditioned by their system and the causes of the lack of the talents, compared with the commercialization of new media, the lack of inherent flexibility. Although the new media represented by Internet, flexibility and interaction of timeliness is much more than traditional media, but, we can also see the Internet as the main body of new media in the process of the development of today's lack of mature production team, at the same time also faces a shortage of funds and reserve major development problems such as lack of technical support, these areas have led to drop the traditional media and new media. So, a great progress from the new media have been actively seeking its own orientation, and as opposed to traditional media is under a strong offensive gradually shift from the original competition and new media integration step by step. In today's media environment, summary, we found that the media mergence after a hard exploration and initial, after \"network linkage\", \"network interaction\" after development for today's \"network integration (integration)\" the new high tide.
At present, only by strengthening the cooperation of new media and traditional media constantly alignment, as well as exchange of needed goods, complement each other, the integration of everything from the breadth and depth, so as to achieve a win-win state, can enable itself to achieve greater development, bring more benefits to users, and to obtain greater benefits.
Key words: all media Media convergence Network integration TV media The new media
目 录
摘要 III