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摘 要：网络媒体发展至今，从技术层面革新了信息的传播机制，使大众获得信息更加便利、广泛和自由。伴随着互联网及移动互联网等新兴技术的发展，衍生出了以微博、微信、手机新闻客户端等形式多样的自媒体平台，吸引了广大受众纷纷投入到自媒体信息传播中去，而另一方面以纸媒为代表的传统媒体的受众却日益减少，影响力不断下降。面对自媒体平台传播信息的时效性强、信息量大、交互性强大等特点，它带来的影响不仅是改变了传统媒体时代人们对信息传播活动的参与方式，更是改变了受众由纸媒时代的被动接受到如今的主动参与。正是如此，传统纸媒则迫切需要改变自己去适应新时代信息传播的方式，使得自己在市场竞争中占有一席之地。本文通过对现阶段自媒体信息传播特点分析，给传统纸媒的变革提供一些可行的策略。43685
毕业论文主关键词:自媒体；信息传播模式；发展方向
Analysis of the Development Direction of Paper Based on the Propagation Mode of We Media Information
Abstract: Development of website media has reformed the propagation mechanism of information on technical level by now which enable the public to receive information in a more convenient,broader and free manner. With the development of emerging techniques like internet and mobile internet, perse we media platforms are derived like weibo, WeChat, mobile news client terminal which attract a wide range of receptors to participate in the propagation of we media information and lead to the constant reduction of the population of receptors of traditional media represented by paper media due to their gradually deteriorating influence. The we media platform is featured with strong timeliness,broad information and strong interactivity, which influences not only people’s participation into information propagation in traditional media times, but also enables the receptors to initiatively participate in information propagation instead of negative acceptance in traditional media. Because of this, traditional paper media urgently needs to change itself to adapt to the manner of information propagation in the new times so as to share the market through competitions. This thesis provide some feasible strategies for the reform of traditional paper media.
Key Words: we media; information propagation mode; development direction
目 录
摘 要 1
Abstract 1
一、自媒体发展状况 2
（一）自媒体概述 2
（二）自媒体发展现状 3
（三）自媒体在现阶段发展特征 3
二、纸媒遭遇的瓶颈及原因 4
（一）报纸遭遇的瓶颈 4
（二）报纸发展受阻的原因 6
三、自媒体时代下信息传播的模式 7
（一）“受众–受众”模式 7
（二）“核心–边缘”扩散模式 8
（三）圈内传播 9
四、纸媒发展方向 9
（一）媒资合体跨界经营 9
（二）媒介融合 10
（三）纸媒的创新 10
参考文献 13