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摘要：根据调查显示，中国已经成为全球骨质疏松症患者最多的国家，该疾病的严重性仅次于心血管疾病。全国性流行病学调查也显示，我国骨质疏松症总患病率为12.4%，老年人患病比例超过一半以上，其中骨折发生率接近33%。预计到2020年，我国骨质疏松和低骨量患者人数将增加至2.8亿。未来抗骨质疏松药物大有可为。48318
本论文针对骨舒康胶囊的疗效和特点进行了分析，对根据此药品制作的广告片内容进行了介绍，制作过程中运用的方法进行了分步骤的表述。制作过程中使用FLASH，Photoshop等软件对广告片进行加工合成，体现了骨舒康药物的特性。最后，我认为骨疏康胶囊药品广告制作该课题可以加深人们对媒体媒体广告创作方法的探索与结合。
毕业论文关键词：骨质疏松症；广告片；FLASH；Action Script
The Advertising Film’s Production And Design For“Gu Shu Kang Jiao Nang”
Abstract: According to the survey, China has become the world of osteoporosis patients most populous nation, The severity just after cardiovascular disease. National large-scale epidemiological survey also showed that the total domestic osteoporosis prevalence was 12.4%, The elderly ratio is more than half, among them the occurring rate of fracture of nearly 33%. By 2020, the number of patients with osteoporosis and low bone mass in our country will increase to 280 million. The future anti osteoporosis drug has a lot of potential.
In this paper about the effectiveness of bone acbel capsule and characteristics are analyzed, the commercials produced according to the drug content are introduced, production process using the method of step. Production process using FLASH, Photoshop and other software to process synthesis of commercials, reflect the characteristics of the bone acbel drugs. In the end, I think the bone thin kang capsule drug advertisements can make the subject deepen people to media advertising media of exploration and creation methods
Keywords: osteoporosis; advertisement; Flash; Action Script
目录
摘要 i
Abstract i
目录 iii
1 绪论 1
1.1 课题的目的和意义 1
1.3 骨质疏松药物发展趋势 3
1.5 调研情况 4
2 课题的内容和设计方法 6
2.1 课题的基本内容 6
2.2 课题的难点 6
2.3 课题的重点 7
2.4 课题的设计方法 8
2.5 广告片制作的前期准备 8
2.5.1 制作软件的选择 9
2.5.2 素材的收集 10
3