内容摘要   本课题以徐州市创建卫生城市公益广告为研究对象，通过实地调研法，问卷调查法，文献检索等方法对徐州市创建卫生城市的公益广告进行分析与创意设计， 旨在为推进徐州市创建卫生城市的建设,创造一个良好的生活环境而研究，达到徐州市民生活水平得到改善，从根本上改变徐州市目前的环境状况，使徐州拜托脏乱差的情况，|创造一个人与自然和谐共处的美好环境。具有可持续发展潜力与实力的卫生城市。提高徐州市民环境卫生意识，从环保小事做起为和谐生活构建打下基础；徐州市民能够积极主动的参与创建国家卫生城市；构建一个良好和谐的生活环境等目的，进而为徐州市公益广告的研究提供准确科学的方法与理论支撑。 本文研究认为，第一，创建国家卫生城市的最终目的是给市民创造一个良好，健康，卫生的生活环境，要想达到这一目标，每个人必须从自身做起，从小事做起，从思想上意识到一个健康的生活环境对于人的重要性，这样才能又快又好的创建国家卫生城市。第二，创建国家卫生城市公益广告的视觉表现很重要，它能够营造强烈的创建卫生城市的氛围，带动市民积极参与创建卫生城市的建设当中来，所以要针对目前徐州市创建卫生城市公益广告的不足进行再设计。第三，徐州市创建国家卫生城市的传播方式太过单一，要丰富其传播手段。  本文研究的主要内容是：对徐州市创建卫生城市的公益广告进行研究分析再设计。第一章，课题介绍与毕业设计创作分析说明；第二章，徐州市“创卫”公益广告的调研分析；第三章，徐州市“创卫”公益广告创意设计，VI 系统设计，海报设计，动画设计。第四章，徐州市“创卫”公益广告传播定位与策略；第五章，结论。    37225
毕业论文关键词：徐州市;创建卫生城市；公益广告；传播策略；创意表现。
Abstruct The task to create a health city of Xuzhou city public service ads for the study, through field research, questionnaire, literature retrieval method to create a health city PSAs analysis and creative design of Xuzhou, aims to create health in order to promote Xuzhou urban construction and research, to urban infrastructure Xuzhou rapid development, urban environmental sanitation quality has been significantly improved, ecology and the living environment has been continually optimized, urban management and service capabilities enhancing the overall health of the population health level has been significantly  improved, completely changed the city is dirty, chaotic, and poor appearance, make the city a Water Pik, sky blue, green, clean, clean, orderly, harmonious unity of man and nature, social and economic coordination, with the potential for sustainable development and the strength of the health the city, so that people live more comfortable, enjoyable. Raise public awareness of environmental sanitation in Xuzhou, from the little things as harmonious living environment to build the foundation; Xuzhou the public  can participate actively in the creation of national health; to build a good and harmonious living environment and other purposes, then for the Xuzhou city public service ads offer accurate scientific methods and theoretical support. This paper studies suggest that, first, the creation of national health city's ultimate goal is to give members of the public to create a good, healthy, sanitary living environment, in order to achieve this goal, everyone must start from their own, from the trivial, from thinking On recognize the importance of a healthy living environment for the people, so as to create faster and better national health city. Second, the creation of national health PSAs visual performance is very important, it can create a strong atmosphere of  the city to create health, led the public to actively participate in the creation of health of the city to build them, so you want to create for the current health of Xuzhou city public service ads inadequate redesign. Third, the creation of national healt h Xuzhou city of communication too single, to enrich their means of communication.  The main contents of this paper are: to create a health city of Xuzhou PSAs research and analysis redesign. The first chapter introduces the subject and graduate creative design analysis shows; the second chapter, investigation and analysis in Xuzhou City, "health town" PSAs; Chapter III, Xuzhou City, "health town" public creative design, VI system design, poster design animation design. Chapter IV, Xuzhou City, "health town" PSAs spread positioning and strategy; Chapter V, a conclusion.    Key words:  XuZhou city;Create a health city;  PSAs; Communication Strategy;  Creative expression. 徐州市创卫公益广告创意设计与传播:http://www.751com.cn/xinwen/lunwen_35947.html