摘 要在商业活动中，广告起着重要的作用，尤其是在现在媒体传播形式越来越多样化的时代，一则成功的广告能刺激消费，给整个销售活动带来利益增长是很大的。随着我国的市场经济不断发展起来，对外开放政策的实施，我国经济面向全球化发展，广告成为对外经济贸易往来的重要手段，广告能促进出口销售、开辟新的市场，因此，如果我们能创作出成功的广告，便能在一方面带动我国经济的发展，这就需要我们掌握现代商业广告英语的写作特点，从而有利于创作出适合的商业英语广告。本文在词法、句法和修辞方法上对广告英语进行语言特点的分析，以此来说明广告英语的语言特点，同时也为广告英语的学习者和创作者提供一些帮助。本文的分析以语料库为依据，每个特点举的都有实例，从实例中得出结论，进行语言学上的分析与概括。40703
毕业论文关键词： 广告英语；词汇；句法；修辞
Abstract Advertising plays a significant role in commercial activities, especially in the increasingly perse forms of communication media era. A successful advertising stimulates consumption and gives sales activities bring huge benefits of growth. With the development of China’s market economy and the rapid expansion of foreign economic relations, advertising promote the progressive development of export sales and develop a major means of overseas markets. So, mastering modern commercial writing and English terms characteristics can conductive us to create the right business English advertising. This paper is analyzed from three levels of the language features of English advertisements at lexical, syntactic and rhetoric so as to help describe the language features of English advertisements and offer some help to English advertising learners. In order to conduct a reliable study, the author studied many English advertisements and did the detailed survey of advertisements, so the author summarized that the characteristics of advertising English language and many examples will be provided in the light of the meaning. The author hopes to can offer some help to create English advertising. The conclusion of this paper is drawn from the data analysis. Author analyzed plenty of examples from the corpus; Many examples will also be offered to make the paper understandable and persuasive.
Key words: English advertisements; lexis; syntax; rhetoric
An Analysis of Language Features in English Advertisements
Contents
摘 要 ⅰ
Abstract ⅱ
Ⅰ. Introduction 1
Ⅱ.The Definition of English Advertisements 2
2.1Definition of Advertising 2
2.2 Focus of the Present Study 2
2.3 Sources of Data 2
Ⅲ.The Features of English Languages 3
3.1 Arbitrariness 3
3.2Duality 3
3.3Creativity 3
3.4Displacement 3
IV. Linguistic Features of English Advertisement 4
4.1 Lexical Features 4
4.1.1 Using Simple Verbs Frequently 4
4.1.2 Using Comparative , Adjectives and Superlative 5
4.1.3 Lexical Repetition 5
4.1.4 Creating New Words and Strange Words 6
4.1.5 Using Metonymy Words 6
4.1.6 Using Pronouns 7
4.2 Syntax Features 7
4.2.1 Preference for Simple Sentences 7
4.2.2Multi Imperatives 8
4.2.3Universal Active Voice and Present Tense 8
4.2.4 Compound Sentence More Concise and Parallel Structure 8 广告英语中的语言特点分析:http://www.751com.cn/yingyu/lunwen_39122.html