Abstract With the progress of times and the open and prosperity economic and cultural, fans culture and fandom economy are flourishing. The real fan is the person who has consuming capacity and is willing to pay for his or her idol, such as giving the idol a a gift, purchasing legal-copy work, watching concert, being a professional fan and so on. The huge fan group contains the unimaginable economy energy. Fans’ potential consuming ability promote the huge fans industry which eventually forms a emerging economy, fandom economy. Nowadays, the effect of fandom economy can’t be ignore. Not only can it bring big profit to agency and many media, but also promote the national development of economy.43706
The author start with the stars popular resulted from weibo promotion, hoping to find the existing problems through the study on fandom economy. Then, some personal views will be presented to make up the containing loopholes. The aim is to facilitate the communication between agency and fans and to complete the idea and mode of management. Gradually, benefit will be added and concentrated in agency. Eventually ,fandom economy can have sustainable development.
Key Words: Fan Fandom Economy Management of Fans
摘要 随着时代的进步和经济文化的开放繁荣，粉丝文化和粉丝经济蓬勃发展。真正意义上的粉丝是具备消费能力的人，他们愿意为自己崇拜的偶像花钱，如送偶像礼物﹑购买偶像的正版作品﹑看偶像的演唱会﹑成为职业粉丝等等。庞大的粉丝群体蕴含着难以想象的经济能量，其潜在的消费能力撬动了一个巨大的粉丝产业，从而形成了一种新兴的粉丝经济。如今粉丝经济的作用是不可小视的，它不仅为娱乐公司和各大传媒带来了巨大的利润，还推动了国家的经济发展。 ~751!文:论;文'网www.751com.cn
笔者从微博上蹿红明星的粉丝（以TFBOYS为例）入手，希望通过对粉丝经济的研究，发现其存在的问题，并提出一些个人见解，弥补当今粉丝经济发展中的漏洞，促进娱乐公司与粉丝之间的沟通与交流，完善经纪公司的经营理念或方式。逐渐实现利益集中化，取得更多的经济效益，使粉丝经济可持续的良性发展。
Contents
Abstract i
摘 要 ii
Contents iii
Chapter One Introduction 1
1.1 Background information 1
1.2 Purpose of the Research 2
1.3 Significant of the Research 2
Chapter Two Literature Review 4
2.1 Definition of Fan 4
2.2 Transformation of Fans Identity 5
2.3 Definition of Fandom Economy 6
2.4 Development of Fandom Economy in China 7
Chapter Three Methodology 9
3.1 Research Question 9
3.2 the Subjects of the Research 9
3.3 Way of the Research 9
3.4 Description of Methodology 9
Chapter Four Results and Analysis 11
4.1 Fans’ Age Condition 11
4.2 Fans’ Aim to Following Their Idols 11 英文论文TFBOYS粉丝营销策略的经济性研究:http://www.751com.cn/yingyu/lunwen_44695.html