旅游电子商务网站“阿里去啊”用户体验分析

摘要随着近三十年人民生活水平的显著提高，人们对于旅行的需求已经从短途游玩扩展到了更长的期限和更广的范围。各种组团游、自由行、签证办理也不再局限于各大线下旅行社，众多旅游电子商务网站相继兴起，提供的服务也更加多样化。在此种情况下，借助日益发达的网络工具对旅游电子商务网站的用户体验进行分析来摸清市场走向显得非常必要。本文创新性地运用James Garrett提出的用户体验要素五个层次：表现层、框架层、结构层、范围层和战略层来衡量一个旅游电子商务网站是否成功，通过对各大层面上一系列的要素进行分析来定义旅游电子商务网站用户体验的侧重之处，根据其对于用户体验度的影响来摸清目前旅游业所面临的问题，同时通过对“阿里去啊”这一家较为新兴的旅游电子商务网站进行全面的数据分析，来更加明确用户体验在旅游电子商务行业中的重要性。47732

Abstract: As people's living standards have significantly improved over the past thirty years, the travel demand of people has been from the short play extended to longer period and scope. Various group tours, free, visa is no longer limited to the travel agencies, many travel e-commerce websites rise to provide perse services. In this case, the user experience of tourism e-commerce site for analysis which is to find out the market trend is very necessary.

This paper uses five layers of the elements of user experience proposed by James Garrett: the presentation layer, frame layer, structure layer, layer and strategic layer to measure the success of tourism e-commerce websites, through the analysis of the level of a series of elements to the definition of tourism e-commerce website user experience stress according to its impact on the user experience, to find out the current problems faced by the tourism industry, By the same time, "Ali, ah" It's a relatively new travel e-commerce website comprehensive data analysis to make it clearer that the importance of the user experience in the tourism e-commerce industry.

毕业论文关键词：旅游；电子商务；用户体验；评价模型

Keyword: tourism； e-commerce; user experience; evaluation model

一、引言 4

（一）研究背景及意义 4

（二）研究内容 4

（三）研究方法 4

（四）本文创新点 4

二、相关理论综述 5

（一）旅游电子商务的概念及相关研究 5

（二）用户体验概念 6

（三） S-O-R理论在用户体验中的运用 6

（四）旅游电子商务网站用户体验要素的分类方法 7

三、旅游电子商务网站用户体验影响因素研究 10

四、旅游电子商务网站用户体验分析模型构建 11

（一）构建旅游电子商务网站的用户体验分析模型 11

（二）用户体验的信息采集 12

（三）基于层次分析法的旅游电子商务网站用户体验评价 13

五、案例分析——以“阿里去啊”为例旅游电子商务网站“阿里去啊”用户体验分析:http://www.751com.cn/guanli/lunwen_49926.html