摘要“互联网+”时代，社会呈现出大学生就业难和企业缺乏互联网新型人才的矛盾局面，自国家倡导“大众创业，万众创新”以来，不管是政府还是大学生群体都期望通过以创新带动创业，以创业代替就业。“互联网+”时代下，移动互联网和智能软硬件的普及发展，易用的第三方互联平台的多样化支持，让创业门槛越来越低，越来越多的普通人参与创业，带动了草根经济的发展。51472

大量资本投资涌入创业市场，高校创业教育越来越成熟，这都使得创新创业的群体意识与积极性空前高涨。然而每个大学生在面对创业选择时仍需谨慎思考，因为每个人都有不同的创业价值观、创业能力和创业资源，从而决定适合的创业模式也各不相同，选择一种适合自己的创业模式是创业成功的良好开端。 

本文在大量文献研究的基础上结合大学生“互联网+”创新创业的典型案例分析总结了四种模式：“互联网+X”模式，“依托第三方互联网平台”的创业模式，“自主开发”创业模式，“粉丝圈存”创业模式。最后利用9分法调查和层次分析法构建了“互联网+”时代下大学生创新创业的可行性评估的指标体系并确定了各指标权重，通过模糊综合评价法的数学模型建立了“互联网+”时代下大学生创新创业可行性评估的模型，以此期望帮助大学生创业者理性分析自身创业行为，增加创业成功率。

Abstract： In the “internet+” era, the society presents the contradiction between the difficulty of employment of college students and the lack of Internet new talents of the contradiction, since our country initiated “mass entrepreneurship and innovation”, whether the government or college students are expected to drive through entrepreneurship by innovation, and replace employment by entrepreneurship. In the “internet+” era, the popularity of mobile Internet and intelligent software and hardware, the persified support of the third party Internet platform, these made the threshold of innovation lower and lower, more ordinary people join in which developed the Grass-root Economy.

 A large amount of capital investment into the entrepreneurial market and more mature enterprise education in colleges made the group consciousness and enthusiasm of innovation and entrepreneurship unprecedented. But every college still need careful consideration to make a choice of innovation. Because everyone has different values, capabilities and resources which decided them need choose a suitable model for their own. That is half the success.

This paper, on the basis of literature research and based on case analysis of college students “Internet+” innovation and entrepreneurship, summarizes four modes: “Internet +X” Mode, “Relying on the third party Internet platform” Mode, “self-development” Mode and “Fans retained” Mode. Then the paper used questionnaire and analytic hierarchy process to construct the evaluation index system of the feasibility of college students' innovation and entrepreneurship in the “internet+” era and determine the weight of each index. At last the paper used fuzzy comprehensive evaluation method to construct the mathematical model of the feasibility of college students' innovation and entrepreneurship in the “internet+” era.

毕业论文关键词：互联网+； 创新创业；模式 

Keyword: “Internet+”; Innovation and entrepreneurship; Mode

 目录

1.引言 1

1.1选题背景 1

1.2研究目标和意义 1 “互联网+”时代下的大学生创新创业模式研究:http://www.751com.cn/guanli/lunwen_55103.html