海安沿海大市场尾盘期车库营销策略方案

摘要：沿海大市场是个商业综合体，现处于尾盘期，但车库剩余货量较多，为确保回款，完成清盘，故策划推广实施关于车库的营销方案。沿海车库位置处于二层，业主需通过坡道上二层入库停车。沿海大市场车库营销不同于住宅营销和纯商业营销等，车库相比而言使用面积小，产品形态功能单一，而价格不一定低廉，另外小区本身地面一楼规划为专业市场，有较多地面停车，二层坡道上也有较多空地，从现有入住情况来看客户是有地方停车的，且沿海的住户资金有限，大多数人不会花钱购买车库，故沿海车库存在存量较多的问题。根据诸多现实情况，本设计通过对南通市海安车库的现状分析及沿海大市场车库的分析研究，对车库重新进行定位，依据价格、推广、推售、销售组织等营销策划思路来制定方案，并且对初步执行效果进行反馈分析。53423

毕业论文关键词：海安，车库，策划思路

Abstract：Coastal big market is a commercial complex, is now in the closing stage, but the garage remaining volume more complete liquidation, to ensure the payment, the implementation of marketing programs, planning and promotion of the garage. Coastal garage position at the two layer, the owners need to through two layers of parking ramp input. The coastal market garage marketing is different from residential marketing and pure commercial marketing, garage compared using small, product form single function, and the price is not necessarily the cost, in addition the district itself the ground floor plan for the professional market, there are many ground parking, two layers of the ramp also has more space, from the current situation of customers in there is a place for parking, and coastal residents of limited funds, most people will not buy the garage, the garage has the stock of many problems in the coastal. According to many practical situation, analysis of Nantong city Haian garage and analysis of the status of the coastal market garage through this design, re positioning of the garage, on the basis of price, promotion, sales, sales organization, marketing planning ideas to develop programs, and the preliminary implementation effect of feedback analysis.

Keywords：Haian, garage, planning ideas

1 设计选题说明 4

1.1 选题依据 4

1.2 设计项目概况 4

1.3 设计目的和要求 5

1.4 数据资料选取 5

1.5 设计重点和难点 6

1.6 设计实现的可能性 6

2 设计依据 6

2.1 理论与方法 6

2.2 参考文献的选用 7

3 设计的技术路线 8

4 设计成果分析 8

4.1 设计结论分析 8

4.2 设计可行性分析 8

5 设计的价值 8

5.1 对专业学习的作用 8

5.2 对社会工作的作用 9

5.3 本人在设计中的作用 9

结论 9

参考文献 10

致谢 11

1 设计选题说明海安沿海大市场尾盘期车库营销策略方案:http://www.751com.cn/guanli/lunwen_57525.html