摘要：旅游业作为21世纪的朝阳产业，其发展直接关系到社会发展。而影响当地旅游业发展的一个关键因素便是旅游地居民的态度。以扬州“烟花三月”国际经贸旅游节为对象，从居民视角，通过问卷调查与数据分析，分析居民感知对旅游业的影响。结果发现：对于经济、文化、环境这几个方面的感知较为积极，对于与自身利益密切相关的感知指标显示出消极态度；而年龄、受教育水平、收入、职业这几个方面，是影响居民旅游感知差异的主要因素。在此基础，从建立反馈机制，重视人民的生计影响，注意到居民的认识差异等方面来提出意见，使负面感知逐渐转向正面的、积极的看法，以此促进旅游业的蓬勃发展。55361
毕业论文关键词：扬州旅游节，居民感知，旅游效应
Abstract: Tourism as a sunrise industry in the 21st century, and its development is directly related to social development. And a key factor is the attitude of the local tourism development Tourism residents. Yangzhou "fireworks in March," International Trade and Tourism Festival as an object, from the perspective of the residents, through questionnaires and data analysis, analysis of the impact on residents' perception of tourism. The results showed that: the perception of economic, cultural and environmental aspects of this more positive perception of their own interests and are closely related indicators showed a negative attitude; while age, education level, income, occupation of these aspects is the impact on residents Tourism main factors perceived differences. On this basis, from the establishment of feedback mechanisms affecting the livelihood of the people's attention, noting differences in terms of understanding the residents to put forward their views so that the negative perception is gradually turning positive, positive view, in order to promote the vigorous development of tourism.
Keywords: Yangzhou Tourism Festival, residents perception, tourism effects
目录
1 前言 3
3 问卷设计与调查 3
3.1 问卷设计 3
3.2 问卷调查 4
4 数据统计与分析 4
4.1 居民背景情况 4
4.2 居民经济效应感知 5
4.3 居民社会文化效应感知 5
4.4 居民环境效应感知 6
4.5 居民总体感知 7
5 居民感知差异分析 8
6 感知差异原因分析 8
6.1 年龄方面的原因分析 8
6.2 学历的原因分析 8
6.3 收入水平和职业原因分析 9
7 结论与建议 9
7.1 结论 9
7.2 建议 9
结语 11
参考文献 12
致谢 13
附录 14
1 前言
旅游效应又称旅游影响,它包括各种各样的旅游活动,以及由此产生的各种利害关系。本文拟以旅游节庆活动举办地居民为主体,通过他们对举办旅游节的看法与态度，来分析旅游效应。研究表明，目的地居民的旅游感知可以通过其态度、行为等直接影响旅游者在当地的旅游体验质量及其对旅游地的直观感觉，进而影响到旅游地的形象，是旅游业可持续发展的重要因素[1]。 基于居民感知的节庆旅游效应研究:http://www.751com.cn/guanli/lunwen_59661.html